Advantage Marketing Systems, Inc. Reports 5,143 New Monthly Recurring Autoship Customers in June; New Customer and Sales Associates Totaled 5,143 vs. 4,778 in May.

OKLAHOMA CITY -- Advantage Marketing Systems, Inc. (Amex:AMM)(AMS), announced June results of its new customer acquisition program, totaling 5,143 new associates and preferred customers averaging $61 per monthly recurring order. New sales associate autoships totaled 492 and customer acquisition autoships totaled 4,651.

Since launching the new customer marketing campaign on March 6, 2004, new sales associates and preferred customers have been added as follows: 3,516 in March; 3,732 in April; 4,778 in May and 5,143 in June. These compare favorably to fiscal year 2003 additions of 979 in March; 997 in April; 1,005 in May and 969 in June. Total sales for June were $1,405,000, an increase of approximately 2% over the prior month, indicating the beginning of sales recovery from ephedra-related cancellations.

"Our associates have added a record 17,169 new signups, new customers and associates using our Free Trial customer acquisition program in the last 120 days," said AMS President David D'Arcangelo. "The retention of post Free Trial paying customers averages over 50% the paid month following the free month and demonstrates the significant long term financial potential of this program. I do not believe we have scratched the surface of the monthly acquisition numbers we are capable of as we seek to aggressively ramp up this program. We believe we are now beyond the 2nd quarter ephedra cancellation clean up and on to an exciting third and fourth quarter of 2004 and beyond."

About Advantage Marketing System, Inc.

Advantage Marketing Systems, Inc., sells more than 60 natural nutritional supplements, weight management products, and natural skincare including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.