Advantage Life Products announces improved second quarter results; booked orders for Secret Hair exceed $10 million.

IRVINE, Calif.--(BUSINESS WIRE)--Dec. 15, 1994--Advantage Life Products Inc. (NASDAQ:ADVT) Thursday announced that net sales for the three-month period ended Oct. 31, 1994, were $1,542,579, compared with $911,307 in the same period last year, an increase of 69 percent.

Sales for the six-month period ended Oct. 31, 1994, were $1,630,037, compared with $1,408,713 in the same period last year, an increase of 16 percent.

The net loss for the three-month period ended Oct. 31, 1994, was $75,128, compared with a loss of $126,928 in the same period last year. The net loss for the six-month period ended Oct. 31, 1994, was $220,899, compared with a loss of $120,709 in the same period last year.

To date, the Secret Hair infomercial has generated in excess of $10 million in orders, and Advantage has shipped in excess of $5 million. Don Danks, president of Advantage, commenting on the results of the infomercial, said, "Sales from the infomercial continue to exceed our projections and although our production has increased substantially, we still have a three- to four-week backlog."

Danks added, "The success achieved by our infomercial has established Advantage as a leader in this expanding product category. Beginning in January 1995, we will be launching this product through hair salons, and have already signed up over 500 salons.

"We expect to sign up our first 5,000 salons prior to the end of our fiscal year, April 30, 1995. Advantage will be selling Secret Hair direct to hair salons through an innovative program which will allow the salons to offer the product to customers on a commission basis without the need for them to maintain any inventory."

Additionally, for the second consecutive week, its Jose Eber's Secret Hair infomercial was the No. 1 ranked infomercial in the United States, according to the Jordan Whitney "Greensheet" Direct Response Television Monitoring Report. -0-

                   ADVANTAGE LIFE PRODUCTS INC.
                  Financial Highlights (unaudited)

                       Six Months Ended          Three Months Ended
                     10/31/94     10/31/93      10/31/94    10/31/93

Net Revenues       $1,630,037   $1,408,713    $1,542,579  $  911,307
Net (Loss)           (220,899)    (120,709)      (75,128)   (126,928)
(Loss) per share     (6 cents)    (4 cents)     (2 cents)   (4 cents)
Weighted average
shares outstanding  3,515,970    3,031,579     3,524,000   3,448,304

CONTACT: Advantage Life Products Inc., Irvine

              Jim Stapleton, 714/752-2797
                or
              Radcliffe & Associates, New York
              Don Radcliffe, 212/605-0287