Advanta and NextLeft Team Up to Create a Powerful New Site for Small Businesses.Business Editors/High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--Feb. 21, 2001 NextLeft Inc., a leading digital strategy, branding and technology services firm, announced today that it has designed a new "AdvantaBusiness" Internet presence, www.AdvantaBusiness.com, for Advanta Corp. (Nasdaq:ADVNB) (Nasdaq:ADVNA ADVNA Advanta Corporation (stock symbol) ), a recognized U.S. leader in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . The newly designed Web site offers powerful financial management tools for small businesses, including targeted products and services from Advanta's business alliance partners. Advanta engaged NextLeft to relaunch AdvantaBusiness.com in a rapid process that took thirteen weeks from concept to launch. NextLeft took the lead in branding AdvantaBusiness.com with an identity that positions it as a leader of small business financial service providers. NextLeft's work, from strategy and design through testing and launch, strove to keep the site in line with Advanta's vision for making AdvantaBusiness.com a highly efficient and useful tool for small business card holders. "Advanta needed an online presence that was functional, easy to use and very secure," said Brian Beams, chief technology & knowledge officer of NextLeft. "We worked closely with the Advanta management team to quickly develop a more comprehensive business solution center, with smarter navigation and a better look and feel for their users." The financial tools provided by AdvantaBusiness.com will allow customers to manage their accounts, make easy banking transactions, order checks, and create categorized expense reports from anywhere, anytime, via the Internet. Advanta believes this service will dramatically improve the efficiency and effectiveness by which small business owners manage their businesses. In addition to providing financial services, AdvantaBusiness.com is teaming up with companies in the business sector to reduce costs and alleviate small business support tasks in areas such as travel, payroll and insurance. Avis Rent A Car, Paychex Inc., eHealthInsurance.com, Cendant Corp., parent company of Days Inn, Howard Johnson, Ramada ra·ma·da n. Southwestern U.S. 1. a. An open or semienclosed shelter roofed with brush or branches, designed especially to provide shade. b. An open porch or breezeway. 2. , Knights Inn, Wingate Inn Wingate Inn opened their first hotel in July 1996. Since then, over 100 new Wingate Inns have been opened. Though the chain targets business travelers, leisure travelers have also found the brand name comfortable and accommodating. , Travelodge, Villager, Super 8 Motels Super 8 Motels Inc. is the world's largest budget hotel chain, with motels in the United States and Canada, and a few outside of North America (China). The company is a subsidiary of Wyndham Worldwide. , and Amerihost properties, as well as Business Filings Inc., and USADATA Corp. join the group as Advanta's first six partners and providers. About Advanta Headquartered in Spring House, Pa., Advanta (http://www.advanta.com) is a highly focused financial services company with over 2,600 employees, servicing approximately $20 billion of assets, including approximately $12 billion in managed assets and approximately $8 billion in assets serviced for third parties. Advanta has been providing financial services to consumers and small businesses since 1951, including a broad range of self-service financial solutions and services on the Internet. Advanta leverages its first-class direct marketing and information based expertise to develop state-of-the-art data warehousing See data warehouse. data warehousing - data warehouse and statistical modeling tools that identify potential customers and new target markets. Over the past five years, it has used these distinctive capabilities to become one of the nation's largest issuers of MasterCard business credit cards to small businesses. About NextLeft NextLeft Inc. is a digital strategy, branding, and technology services firm, deploying solutions for such clients as Gateway, Hewlett-Packard, Advanta, Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, and Metabolife. NextLeft is headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , with offices in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit our Web site at www.nextleft.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion