Advanta Provides One-stop Internet-based Prospecting and Direct Mail Solutions for Mortgage Brokers and Correspondents.

Business Editors/Financial Writers

SPRING HOUSE, Pa.--(BUSINESS WIRE)--June 26, 2000

Advanta Corporation (NASDAQ: ADVNB; ADVNA) today announced that it has launched a Marketing Information Portal which provides its mortgage brokers and correspondents with one-stop prospecting and direct mail solutions.

The portal allows Advanta brokers and correspondents to order targeted mailing, telemarketing or e-mail lists based on specific demographic criteria they select. They can also choose from a variety of pre-designed marketing materials which can be customized with their logo and business information. The portal can be accessed by Advanta's brokers and correspondents 24/7 at www.advantaBC.com by clicking on the AdvantaMIP icon.

Advanta teamed with USADATA.com to design the AdvantaMIP. "Development of the AdvantaMIP with USADATA.com was something we believed would be instrumental in helping our clients grow their businesses and be more successful. It's the kind of value-added service Advanta is committed to providing its clients," said Anna Martinez, Vice President for Advanta Mortgage.

Advanta (http://www.advanta.com) is a highly focused financial services company with over 2,800 employees, servicing over $25 billion of assets, including $12.5 billion in managed assets and over $13 billion in assets serviced for third parties. Advanta provides consumers and small businesses with targeted financial products and services, including non-conforming mortgages, business credit cards, equipment leases, insurance and deposit products. The Company is also one of the largest servicers of non-conforming mortgages for third parties in the country.

Advanta has leveraged its first-class direct marketing and information based expertise to develop state-of-the-art data warehousing and statistical modeling tools that identify potential customers and new target markets. Advanta created one of the first automated underwriting and sales engines in the non-conforming mortgage industry.

The Company also offers its customers and business partners a broad range of self-service financial solutions and other services on the Internet. Advanta was ranked one of the 500 Most Admired Companies in America in FORTUNE Magazine's most recent annual survey.

USADATA.com provides sales and marketing solutions to B2B and B2C businesses through a combination of its public website (www.usadata.com), customized marketing portals for large organizations, and by making its products available as technology plug-ins for other applications.

USADATA.com is revolutionizing the field of marketing by allowing smaller businesses, and the sales and marketing personnel of larger organizations, access to sophisticated market research and end-to-end direct mail solutions. To learn more about USADATA.com's products and services, visit the company's main web page at http://www.usadata.com, call 800-599-5030, or send email to [e-mail].

This Press Release contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. The most significant among these risks and uncertainties are unforseen and unanticipated issues relating to the utilization of the Marketing Information Portal. Additional risks that may affect the Company's future performance are detailed in the Company's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q.