Advanta Plan from ICICI Infotech Streamlines Lilly Pulitzer's Planning and Design Process; Renowned clothing manufacturer implements Advanta Plan.

EDISON, N.J. -- ICICI Infotech Inc. (http://www.icici-infotech.com/fashion), a global technology solutions company, has announced that Lilly Pulitzer has selected its planning application, Advanta(TM) Plan, to streamline their line planning and merchandising process. Advanta(TM) Plan will be deployed immediately in Lilly Pulitzer's design and merchandising departments.

Previously, Lilly Pulitzer utilized a spreadsheet to plan the assortment of the line and then forecast each style in units and dollars. Advanta(TM) Plan is database-driven and will allow for an integrated design and merchandising process.

With 75 Signature Shops, Major Department stores, nationwide chains and specialty shops carrying their fashions, Lilly Pulitzer's line is highly design-driven. Therefore, its design team will initiate the plan in the system with high-level information. The merchandising team will then update the plan forecasted quantities, target prices and costing. Advanta(TM) Plan will serve as the master control sheet for the entire line and all changes will be automatically updated in Gerber Technology's WebPDM, the world's leading product specification and product collaboration application. This integration will provide streamlined workflow throughout the product planning and development process.

"We're excited about leveraging the flexibility of Advanta(TM) Plan as well as its integration with WebPDM in order to create a cohesive planning process," said Brigid Foster, Senior Vice President of Retail, Process Improvement and Finance, Lilly Pulitzer. "We cannot emphasize enough how effective coordination between Design and Merchandising results in reduced cycle times and a better product. At the end of the day, our customers are the greatest beneficiaries of a streamlined planning approach."

Advanta(TM) Plan helps apparel companies create a standardized product planning process. The flexible, image-based planning application allows users to begin with generic body and fabric information and then fine-tune the plan throughout the design and merchandising process. It also has a spreadsheet-like user interface that is highly intuitive and easily integrates with other applications.

"Solid planning at the beginning of the process is the determining factor for strong sales in the apparel industry. The ability to integrate the design and merchandising groups during the planning process is important to Lilly Pulitzer," said Vincent Candela, Vice President of Fashion Technology, ICICI Infotech Inc. "The familiar spreadsheet interface allows for an easy transition and will enable Lilly Pulitzer to leverage the benefits of the system almost immediately."

Advanta(TM) Plan is one of three solutions within the Fashion Application Suite from ICICI Infotech. The others include, Advanta(TM) Track, a supply chain visibility application that manages product development and production, and Advanta(TM) Quality, which streamlines the quality auditing process.

About ICICI Infotech

ICICI Infotech (www.icici-infotech.com) is a leading provider of information technology products and services. It has a comprehensive set of solutions for the manufacturing, retail, distribution, contracting, banking, finance and insurance sectors. It is assessed at SEI-CMM Level 5 and is ISO 9001 certified for its Infrastructure Services and its BPO operation.

Building on extensive domain knowledge and continuous investment in leading edge technologies, ICICI Infotech helps corporations transform their businesses through its expertise in enterprise class products, software solutions, security consulting, IT infrastructure and disaster recovery solutions. Promoted by the US$25 billion NYSE-listed ICICI Bank, ICICI Infotech services customers in 30 countries and has presence across 4 continents.

Headquartered in Edison, New Jersey, ICICI Infotech Inc. is the US arm of ICICI Infotech Ltd. and has another office in Farmington, Connecticut.

About Lilly Pulitzer

Lilly Pulitzer(R) (www.lillypulitzer.com) is a branded lifestyle apparel company that designs and distributes several product categories including apparel, accessories, shoes and home decor through multiple distribution channels in the United States. These distribution channels include wholesale and retail. The products are manufactured on a contract basis throughout the world.

Lilly Pulitzer(R) is headquartered in King of Prussia, PA with sales offices across the United States.

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