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Advanta Forms Alliance with National Association of Female Executives -NAFE-; Alliance Demonstrates Advanta's Ongoing Commitment to Serve Women in Business.


Business Editors

SPRING HOUSE, Pa.--(BUSINESS WIRE)--Jan. 20, 2004

Advanta Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ADVNB; ADVNA ADVNA Advanta Corporation (stock symbol) ) announced today a strategic alliance with the National Association of Female Executives (NAFE NAFE National Association for Female Executives
NAFE National Association of Forensic Economics
NAFE National Academy of Forensic Engineers
NAFE Non-Advanced Further Education (UK) 
). The largest women's professional association in the U.S. with over 60,000 members, NAFE provides resources and services through education, networking and public advocacy to empower its members to achieve career success and financial security.

In connection with the alliance, the organizations announced today the introduction of a NAFE Platinum Business Card that offers the convenience, access and savings that appeal to female business owners and executives. Advanta will also sponsor NAFE's 2004 National Conference and Top 30 Gala Dinner, and provide its marketing and analytical capabilities to assist NAFE in continuing to increase its membership.

Advanta, which was founded in 1951 as the Teacher's Service Organization, originally provided needs-based loans to teachers - mostly women - at a time when banks often did not. Today Advanta is one of the nation's largest issuers (through Advanta Bank Corp.) of MasterCard business credit cards to small businesses.

"Advanta's agreement with NAFE represents our continued commitment to and support of our nation's businesswomen," said Dennis Alter, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This alliance is especially pleasing, as NAFE is highly regarded for the contributions it makes to women in business and to the business community as a whole."

"We chose Advanta because of their ability to tailor offers to meet the needs of our members," said Betty Spence n. 1. A place where provisions are kept; a buttery; a larder; a pantry.
In . . . his spence, or "pantry" were hung the carcasses of a sheep or ewe, and two cows lately slaughtered.
- Sir W. Scott.
, NAFE President. "NAFE's commitment to women business owners Many online and offline organizations have been created to collect information about businesses around the world owned and operated by women. Many other organizations have been created to assist the women that own and operate those businesses.  and executives is strengthened by Advanta's commitment to us."

About NAFE

The National Association for Female Executives This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 (NAFE), the largest women's professional association and the largest women business owners' organization in the country, provides resources and services - through education, networking and public advocacy - to empower its members to achieve career success and financial security. NAFE is owned by Working Mother Media. For more information please call 800-927-NAFE (6233).

About Advanta

Advanta is a highly focused financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 company serving the small business market. Advanta leverages direct marketing and information based expertise to identify potential customers and new target markets and to provide a high level of service tailored to the unique needs of small business. Using these distinctive capabilities, Advanta has become one of the nation's largest issuers of MasterCard business credit cards to small businesses. Since 1951, Advanta has pioneered many of the marketing techniques common in the financial services industry today, including remote lending, direct mail, and affinity and relationship marketing. Learn more about Advanta at www.advanta.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 20, 2004
Words:420
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