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Advanta Corp. appoints Arthur Kranzley as senior vice president.


HORSHAM, Pa.--(BUSINESS WIRE)--Sept. 27, 1995--Advanta Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ADVNB;ADVNA ADVNA Advanta Corporation (stock symbol) ) announced Wednesday that Arthur Kranzley will join the company as senior vice president, responsible for market development and the formation of strategic alliances and partnerships.

Kranzley will begin his tenure at Advanta in mid-October, leaving his position as senior vice president and general manager of debit products at MasterCard International and as president and chief executive officer of Maestro U.S.A. He will report to Alex W. "Pete" Hart, chief executive officer of Advanta.

Kranzley's responsibilities at Advanta will involve emerging payment systems and new technologies, fields in which he has specialized and led innovative ventures throughout his career.

During his 10 years at MasterCard, he helped to establish the largest ATM network in existence by combining the MasterCard and Cirrus networks, and introduced the world's first on-line, PIN-based debit program, now in 70 countries. His most recent focus at MasterCard was on building The Complete Debit Program which encompasses MasterMoney, Maestro and Cirrus.

Prior to joining MasterCard, Kranzley also worked to develop the first point-of-sale debit program in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  that integrated credit and debit acceptance.

"Art's 20-year history in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industry places him in an excellent position to identify and forge new strategic relationships for Advanta," said Hart. "His leadership and experience in this new role will serve Advanta well as we continue to diversify and expand our business both domestically and internationally."

Kranzley is a director on the Electronic Funds Transfer See EFT.

(application, communications) electronic funds transfer - (EFT, EFTS, - system) Transfer of money initiated through electronic terminal, automated teller machine, computer, telephone, or magnetic tape.
 Association (EFTA EFTA: see European Free Trade Association. ) board of directors. Prior to his work at MasterCard, he served as division vice president at Anacomp Inc. His work at Anacomp included oversight of new business development. Kranzley, 45, holds a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in aerospace and mechanical engineering from Princeton University Princeton University, at Princeton, N.J.; coeducational; chartered 1746, opened 1747, rechartered 1748, called the College of New Jersey until 1896. Schools and Research Facilities
. He resides in Princeton Junction, N.J., with his wife and two sons.

With over four million customers and $10.6 billion in managed assets at June 30, Advanta is a rapidly growing consumer financial services enterprise. With more than 2,200 employees, the company proudly serves consumers and small businesses through high quality, innovative offerings of credit cards, mortgages, leases, insurance and deposit products. -0- EDITORS' NOTE: Photos of Arthur Kranzley are available upon request. Contact Stacey Wolfe at 215/732-4100 ext. 227.

CONTACT: Advanta Corp., Horsham

Phyllis Hoffman, 215/784-8073

Stacey Wolfe, 215/732-4100
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 1995
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