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AdvantEDGE 4.0 From IMA Named "Product of the Year" by Call Center News Service.


SHELTON, Conn.--(BUSINESS WIRE)--Jan. 19, 1999--

Integrated Customer Interaction Software Suite Honored by

Industry Authority

IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: IMAA IMAA International Miniature Aircraft Association
IMAA Instructional Materials Accessibility Act
IMAA Internationalizing Mail Addresses in Applications (e-mail, web standards, i18n) 
), a global provider of enterprise-wide customer interaction software for sales, marketing and customer service, today announced its AdvantEDGE 4.0 product has been awarded "Product of the Year" honors from the Call Center News Service.

Edited by noted industry expert Keith Dawson, author of "The Call Center Handbook" and former editor of CallCenter Magazine, the Call Center News Service is recognized as a leading independent information clearinghouse for the call center industry.

"We chose AdvantEDGE 4.0 from IMA as "Product of the Year" because we felt it represented one of the strongest, most interesting tools available for call centers today," said Keith Dawson, editor of the Call Center News Service. "Awards were presented to products that we considered to be important pieces of technology, that show where the industry is headed, and that make the lives of call center managers and agents more productive."

"It's an honor to have AdvantEDGE named "Product of the Year" by the Call Center News Service and Keith Dawson, one of the world's foremost authorities on call centers and the management of technology used for sales, marketing and customer service," said Kian Saneii, vice president of marketing for IMA. "This is the fourth major award presented to AdvantEDGE since its release in July, and it validates the decision of over 50 forward-looking organizations worldwide to purchase and implement AdvantEDGE as their customer interaction software standard in the short period since its introduction."

AdvantEDGE 4.0 from IMA is the market's only workflow-enabled customer interaction software suite that supports sales, marketing and customer service operations in one cohesive, feature-rich application. The product features the revolutionary Agent Work Center hub, which acts as a "universal inbox" or home screen for call center agents to access "to do" and call lists, initiate customer service case searches and retrieve messages.

Call center agents can quickly navigate to other easy-to-use AdvantEDGE modules to cross- or up-sell additional products and services, and the products' unique workflow component automates the routing of customer cases to guarantee proper and timely closure. This allows "one and done" resolution of customer requests and the ability to turn each customer contact into a revenue-generating and loyalty-enhancing experience.

Integrated AdvantEDGE modules include Account Management, Campaign Management, Customer Service and Support, Dynamic Scripting, Event and Seminar Management, Lead Source Management, Telesales telesales
Noun

the selling of a commodity or service by telephone

telesales nplteleventas fpl

telesales npl
 and Workflow.

The Call Center News Service award is the latest honor won by IMA's AdvantEDGE application suite for product excellence. The others are:

-- The "Best of Show" award at the Computer Telephony See CTI, VoIP and IP telephony.

Computer Telephony - Computer Telephone Integration
 '98 conference

and exposition

-- The "Editors' Choice" award from Communications News magazine

-- The "Editors' Choice" award from Telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations.  and Call Center

Solutions (now Call Center Solutions) magazine

Information about the "Product of the Year" awards and the Call Center News Service can be found on its web site at www.callcenternews.com

About IMA

IMA is a global leader in front office customer interaction solutions for call centers used for sales, marketing and customer service. The company's Web- and CTI-enabled software helps companies maximize the revenue- and loyalty-generating potential of each customer contact. IMA is the choice of over 400 leading organizations including Bose Corporation The Bose Corporation is a privately-held American company based in Framingham, Massachusetts that specializes in audio equipment[2][3] and holds the philosophy of supporting its technological development through research (thus the company motto). , Dakotah Direct, Lloyds TSB Lloyds TSB Group plc (LSE: LLOY) is a banking and insurance group in the United Kingdom. It was formed in 1995 by the merger of Lloyds Bank and the Trustee Savings Bank (TSB). The Group's head office is at 25 Gresham Street, London.  Bank, Pacific Gas and Electric, SNET n. 1. The fat of a deer.
v. t. 1. The clear of mucus; to blow.
 and Xerox. IMA has headquarters in Shelton, Conn., offices in Atlanta, Chicago, Frankfurt, Irvine, London, Melbourne and Paris, and representatives worldwide. More information about IMA's products and services can be found on the World Wide Web at www.imaedge.com, requested via e-mail at info@imaedge.com, or by calling 1-800-776-0462.

NOTE: IMA is a registered trademark, and AdvantEDGE is a trademark, of IMA. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" (as that term is used in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
 dated August 14, 1997, November 14, 1997, May 15, 1998, August 14, 1998, November 14, 1998, the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 dated March 30, 1998, as well as to the Company's periodic and current reports as they are filed with the SEC.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 1999
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