Advanstar creates new group for off-road sports market.Advanstar Communications (Santa Ana Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , CA) has formed the Off-Road off-road adj. Existing, taking place, or designed for use off paved or public roads or in rugged terrain: off-road sports such as snowmobiling. Group as a unit of its Powersports Powersports are a subset of the generalized category motorsports. Examples of powersport vehicles are motorcycles, ATVs, snowmobiles and PWCs. One of the defining features of any powersport is the use of an engine, in one form or another. division and will begin the production of three new products serving the off-road truck market, including DIRTsports, a consumer magazine, Off-Road Retailer and the "Off-Road Impact" trade show. Targeted to off-road motorsports enthusiasts, DIRTsports will be launched in August with a rate base of 50,000. To be produced six times a year, it has been named the official publication of a number of off-road racing Off-road racing is a format of racing where various classes of specially modified vehicles (including cars, trucks, motorcycles, and buggies) compete in races through off-road environments. North America Off-road racing began in the early 20th century. organizations and will be available at off-road motorsports events in the U.S. and Mexico. Off-Road Retailer will launch in September and target 14,000 off-road manufacturers, dealers, distributors and fabricators. It will be published six times in 2004 and monthly beginning in 2005. Advanstar said the magazine will target dealers that sell $1 million or more annually, or 25% of revenues, in the off-road product category. The "Off-Road Impact" trade show will be held Jan. 22-25, 2005 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. and will target retailers, manufacturers, resellers and distributors. New Off-Road Group publisher Jim Ryan Jim Ryan may refer to:
Advanstar's Powersports division publishes Dealernews, a monthly for 15,500 executives in the powersports industry, and a number of related industry directories and guides. |
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