Advanstar acquires "Motor Service" magazine.Advanstar Communications (Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. , MA) has acquired Motor Service magazine from MCA MCA in full Music Corporation of America Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows. Communications (Westport Westport, residential town (1990 pop. 24,407), Fairfield co., SW Conn., on Long Island Sound at the mouth of the Saugatuck River; settled 1645–50, inc. 1835. It serves as a popular residence for New York City commuters. Westport has a summer theater. , CT; formerly Adams Business Media). Motor Service will be incorporated into Advanstar's Motor Age publication, and the acquired title will cease publication with its June 2002 issue. No terms of the deal were given. Established in 1921, the acquired title is published monthly with a controlled circulation of 120,000 executives and professionals at independent repair shops, new car/truck dealerships, service departments and self--serviced fleet shops. Motor Age was established in 1399 and is written for owners, managers and professional service technicians and mechanics in the U.S. domestic and import automotive service industry. It has a mixed paid and controlled circulation of 130,000. Editorial for both titles includes features on technical operations, business management procedures, merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and advertising, indutry news and developments, and 'how-to' articles on specific repair and servicing procedures. In a statement, Advanstar chairman/ceo Robert Krakoff said that "merging the magazines' circulations will result in a stronger audience for our advertisers of automotive repair shops and service centers." MCA Communications ceo Mark Adams Mark Adams is a college basketball analyst on the ESPN family of networks. Adams was a college basketball coach for 17 years. He was known as a program rebuilder who took over programs that were a combined 28-54 (. said the decision to sell "was a strategic one." Motor Age is part of Advanstar's Automotive Group, which also includes Aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. Business and Automotive Body Repair News. |
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