Advanstar Selects MediaBrains as Online Directory Partner.Business Editors NEW YORK--(BUSINESS WIRE)--June 28, 2001 MediaBrains, the global leader in providing integrated media solutions, today announced a strategic relationship with Advanstar Communications. Under the agreement MediaBrains will build up to 15 MediaBrains(SM) Buyer's Guides for Advanstar this year. Several of these Buyer's Guides are already live on Advanstar web sites including Aftermarket Business (www.aftermarketbusiness.com), Hotel and Motel Management (www.hotelmotel.com), Frontline Solutions (www.frontlinetoday.com), Landscape Management (www.landscapegroup.com), LCGC LCGC London Community Gospel Choir (UK) (www.lcgcmag.com), and the Official Travel Industry Directory (www.otid.com). MediaBrains Buyer's Guides enable Advanstar to develop branded directories that connect buyers and sellers online. Advanstar's advertisers utilize the Buyer's Guides to best position themselves to qualified buyers, generate real-time leads and maximize their marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. . Advanstar's readers benefit by being able to quickly locate critical purchasing decision information about vendors and products. MediaBrains Buyer's Guide technology provides Advanstar with a way to generate new revenue streams, improve the frequency, effectiveness and measurability of buyer/seller interactions, reduce operating costs operating costs npl → gastos mpl operacionales and streamline online and offline production processes. "MediaBrains Buyer's Guide solution has enabled Advanstar to rapidly rollout a common platform across a broad range of titles, without tying up critical internal resources or requiring a long and expensive development process," said Joseph M. Caruso, Chief Executive Officer. "Advanstar is now able to focus on what they do best-- create great content -- and connect buyers with sellers through targeted marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales ." "Through this alliance with MediaBrains, we were able to benefit from their investment in creating one of the most robust and reliable online directory platforms in the industry, and to apply it quickly and efficiently to our products," said Jean-Marc Levy, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Advanstar.com, Advanstar's internet subsidiary. "We've created the most powerful and flexible directory solution for Web publishers in today's competitive online marketplace," stated Kristen Stevens, Vice President of Product Development for MediaBrains. "Our InfoTracker(R) technology is fully scalable and our implementation process makes it easy for publishers to develop their own branded online Buyer's Guide or directory. Using the MediaBrains Buyer's Guide, publishers can have their site live in as little as four weeks!" More than 200 b-to-b clients in the US and Europe, including 9 of the top 10 b-to-b publishers, use MediaBrains' technology for their Buyer's Guides, directories and lead management systems on their Web sites including Advanstar; Cahners Business Information; Intertec Publishing, A Primedia Company; The McGraw-Hill Companies; Miller Freeman An earlier subsidiary of United News & Media (www.unm.com). Miller Freeman was a leading trade show organizer and publisher serving a variety of industries. In 1996, it acquired the Blenheim Group, producers of the popular PC EXPO trade show, and in 1999, it acquired the CMP , Inc.; Penton Media Penton Media, Inc. (OTC: PTON.OB), founded in 1892, is a diversified business-to-business media company. Penton Media is a mass media corporation that publishes and produces over 40 magazines, 80 trade shows, and 47 web sites. , Inc.; Phillips Business Information, Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. ; and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User . About MediaBrains MediaBrains is the global leader in providing integrated media solutions that enables the interaction of buyers and sellers online, in print, and in person. The company uses its InfoTracker(R) technology to enable publishers to reduce operating costs and create additional online revenue streams while delivering detailed product information and generating tangible sales leads for advertisers and marketers. MediaBrains' full suite of highly interactive product solutions include MediaBrains(SM) Buyer's Guide for directories, catalogs, and tradeshow guides; and MediaBrains(SM) Lead Manager, the fully integrated reader service solution. The company is backed by the venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] TL Ventures, Seaport Capital Seaport Capital is a New York City-based private equity fund that invests in media, communications & business and information services companies. Most of the properties they own are concentrated in medium and small markets, ranging from television stations to cable operators, as , Advanta Partners and Plum Holdings. For more information about MediaBrains, visit its Web site at www.mediabrains.com. Advanstar Communications Inc. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. and integrated marketing solutions. Advanstar has 105 business magazines and directories, 87 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, science, telecommunications and travel/hospitality. The Company has more than 1,500 employees and currently operates from multiple offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America, Europe and Asia. For more information, visit www.advanstar.com. |
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