Advanstar Launches ModernMedicine.com.New Clinical and Practice Management Decision-Support Portal for Physicians and Healthcare Professionals NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ModernMedicine.com, the latest online support service for physicians and healthcare professionals, was launched today, adding another resource to Advanstar Communications Inc.'s portfolio of healthcare properties. With physicians currently accessing the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the between 7 and 12 times per week for professional purposes, Modern Medicine[TM] has been developed as a free, online decision-support resource, providing instant, credible answers for healthcare professionals on the job. Modern Medicine[TM] (www.modernmedicine.com) features a cross-specialty library of both current and archived clinical and practice management content, maintaining up-to-date information through daily news briefings from hundreds of respected peer-reviewed industry journals and medical conferences. The site also provides the most comprehensive Continuing Medical Education continuing medical education See CME. (CME CME See: Chicago Mercantile Exchange CME See Chicago Mercantile Exchange (CME). ) library online, as well as interactive tools and features including Formulary formulary /for·mu·lary/ (for´mu-lar?e) a collection of recipes, formulas, and prescriptions. National Formulary see under N. for·mu·lar·y n. Counselor[TM] and Coding Counselor[TM], and a Patient Education Center featuring customizable materials to promote patient adherence adherence /ad·her·ence/ (ad-her´ens) the act or condition of sticking to something. immune adherence , compliance and disease management. "We are very enthusiastic about Modern Medicine[TM] and its strong potential to become the most trusted online resource available to healthcare professionals," says Andy Weissberg, General Manager of Electronic Media, Advanstar Life Sciences Group. "ModernMedicine.com is an invaluable resource for physicians as they tackle critical issues at the point of care, and our CME/CE Center is an ideal and affordable solution for accessing the CME programs essential for today's healthcare professionals," added Mr. Weissberg. For pharmaceutical and medical device marketers, Modern Medicine[TM] enables focused, targeted interaction with physicians and healthcare professionals, offering a variety of contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. and sponsorship programs. To learn more about Modern Medicine[TM], visit www.modernmedicine.com. For advertising, sponsorship or commercial support inquiries, contact Andy Weissberg, General Manager of Electronic Media at 201-690-5374 or aweissberg@advanstar.com. About Advanstar Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion & Licensing, Life Sciences and Powersports Powersports are a subset of the generalized category motorsports. Examples of powersport vehicles are motorcycles, ATVs, snowmobiles and PWCs. One of the defining features of any powersport is the use of an engine, in one form or another. industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 66 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. |
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