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Advanstar Company Zips Deal to License Xippix's ImagePump Technology; Advanstar's Hive4.com to Integrate ImagePump into New Apparel Community Portal.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 28, 2000

(MAGIC, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. ) Xippix, an Internet imaging company, today announced that Advanstar-owned Hive4.com, a business-to-business online marketplace, has licensed Xippix's ImagePump technology. Hive4.com's apparel community portal will be the first of many to be integrated with ImagePump, which enhances the viewing experience by allowing apparel buyers and sellers to see details of stitching, fabric, zippers and inspect fine quality or detect flaws.

"We are addressing the concerns of apparel manufacturers and designers wanting to get a closer look at the merchandise by implementing Xippix's ImagePump technology into our Web site. The ability to deliver consistent online imaging technology increases confidence and purchasing behavior," said Steve Steinberg, vice president and general manager of Magic Online.

Hive4.com, set to become the online destination of choice in as many as 20 vertical industries from fashion to telecommunications, will be debuting their online apparel community at the Advanstar-produced MAGIC Show in Las Vegas. Live demonstrations of the Xippix's ImagePump technology will be provided in the lobbies of the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3.  and the Sands Expo The Sands Expo and Convention Center, at 1.2 million square feet (110,000 m²), is the second largest convention center in the Las Vegas, Nevada area. It opened in 1990 across the street from the original Sands Hotel.  Center from August 28-31.

"We are thrilled to have Hive4.com integrate ImagePump technology into their apparel community," stated Ed Miller, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Xippix. "Implementing ImagePump into their community portals solves a significant challenge for apparel manufacturers, designers and Web developers of clothing sites as they will now be able to see the fine details of fabric and apparel over the Internet."

Hive4.com will offer to its clients a storefront that will be a privately branded set of web pages giving its' clients the ability to promote their products, brands, and services within the Hive4 community. Further, it will offer to its clients a private marketplace solution that will allow them to transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting  business online through a private set of Web pages that shall be operated and hosted by Hive4com. Both the Hive4.com storefront and the private marketplace will offer the ImagePump capability. Additionally, Hive4.com plans to integrate the ImagePump technology into all their community portals to allow shoppers to "see it for real."

ImagePump enables consumers and apparel manufacturers to examine image details closer and with greater flexibility that previously possible. With apparel, ImagePump is especially effective in looking at the fine details, texture, craftsmanship Craftsmanship
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, or even flaws and offers prospective buyers the ability to make better purchasing decisions.

About Hive4.com

Hive4.com, based in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is a business unit of Advanstar.com (a subsidiary of Advanstar, Inc. and a sister company of Advanstar Communications Inc.). Hive4.com is an online market-maker, focused on creating comprehensive business-to-business e-commerce Web communities. Hive4.com communities feature integrated news and editorial content, industry-specific product information, user interaction facilities and purchasing tools. Hive4.com communities are designed to provide indispensable information and real-transactional resources for professionals in specific markets. Hive4.com will launch 20 communities over the next 18 months. For more information, visit Hive4.com.

About Advanstar Communications Inc.

Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high-quality information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 and integrated marketing solutions. Advanstar has 103 top business and professional publications, 101 exhibitions and conferences, 79 Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as retail, hospitality, beauty, fashion, healthcare, pharmaceutical, communications, manufacturing and processing. The company has more than 1,400 employees and currently operates from multiple offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe and Asia.

About Xippix

Xippix provides a full range of Image Lifecycle Solutions. The ImagePump(R) application suite enables users to address all phases of the image lifecycle from acquisition to deployment. Xippix customers can search, organize, annotate annotate - annotation , edit, color correct and deploy images -- even very large images -- over ordinary Internet connections. The ImagePump application suite is built upon the ImagePump Server, a scalable imaging application platform.

Xippix is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 located at 125 E. Sir Francis Drake Blvd., Ste. 300, Larkspur Larkspur, city, United States
Larkspur, city (1990 pop. 11,070), Marin co., W Calif., a prestigious residential suburb of San Francisco near Mt. Tamalpais; inc. 1908. The region's scenic beauty and excellent beaches attract many visitors.
, Calif. 94939. For more information, contact Xippix at 800/464-3877 via e-mail at info@xippix.com or visit the company's web site at www.xippix.com.
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Publication:Business Wire
Date:Aug 28, 2000
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