Advanstar Communications Announces New VP of Marketing for Life Sciences Group.MONTVALE, N.J. -- Advanstar Communications, Inc., a leader in healthcare communications, today announced that Manny Manny may refer to: In nobility:
Steve Morris Steve 'Slippery' Morris was an Australian rugby League footballer. A halfback, Morris played for the Dapto club. In the 1978 season he gained selection in the New South Wales Country Rugby League side and was then chosen to represent Australia, making Morris the last player , Executive Vice President Advanstar Life Sciences Group, said, "Manny's extensive marketing experience will be instrumental in capitalizing on the reach and success of our brand platform and by identifying new markets that go beyond print and web." Mr. Rodriguez joins Advanstar Communications Inc. from an impressive career in the pharmaceutical industry. Most recently, Mr. Rodriguez was Director, Strategy and Business Planning at Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were (BMS BMS abbr. Bachelor of Marine Science ) where he was responsible for fortifying their Plavix brand through the development of an overall strategic approach and messaging across payer, consumer and physician segments. Prior to joining the Plavix team, Rodriguez was responsible for developing and driving all pre-launch and launch consumer marketing efforts for Pargluva, an oral medicine for the treatment of type 2 diabetes type 2 diabetes n. See diabetes mellitus. that was being considered by the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. in a new class of compounds called glitazars. Before joining BMS, Mr. Rodriguez was Director of Marketing at Abbott Diabetes Care where he led the newly acquired FreeStyle brand by developing and implementing a commercial consumer marketing strategy that included product positioning, advertising as well as developing a Physician messaging strategy and platform. Rodriguez also worked as a Senior Marketing Manager for Schering-Plough, managing direct-to-consumer activities for two well-known brands, Clarinex and Claritin. Mr. Rodriguez holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies in Finance from Seton Hall University Seton Hall University is a private Roman Catholic university located 14 miles from Manhattan in historic South Orange, New Jersey. Founded in 1856 by Archbishop James Roosevelt Bayley, Seton Hall is the oldest diocesan university in the United States. and a Masters of Business Administration, International Business from Fairleigh Dickinson University Fairleigh Dickinson University, at Florham-Madison and Teaneck-Hackensack, N.J.; coeducational; incorporated and opened 1942 as a junior college, became a four-year college in 1948 and a university in 1956. . About Advanstar Life Sciences Group: Advanstar Life Sciences Group (www.advanstar.com) delivers cutting-edge healthcare and scientific information from research and discovery to health plans, payers, providers and governmental organizations through a wide array of multimedia channels that include magazines, e-newsletters, e-zines, websites and conferences. Through 25 highly read unrivalled brands, readers are kept up-to-date with the latest trends and developments in clinical practice, clinical trials, validation technology, spectroscopy, chromatography biopharmacy, drug management, and practice management. About Advanstar Communications: Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 87 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe. |
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