Advanstar Communications (Santa Ana, CA) has acquired the Off-Road.com web site from Rubicon Media Group (Joseph, OR).Advanstar Communications (Santa Ana Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , CA) has acquired the Off-Road off-road adj. Existing, taking place, or designed for use off paved or public roads or in rugged terrain: off-road sports such as snowmobiling. .com web site from Rubicon Media Group (Joseph, OR). Advanstar said the deal "further strengthens (our) growing position in the off-road, powersports and automotive aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. industries." The site was established in 1995 and has an average of 625,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. and 5 million page views every month. Advanstar launched its Off-Road Group in 2004. It consists of three media products including 'Off-Road Retailer,' published six times a year for off-road dealers, distributors and fabricators, 'DIRTsports,' a consumer magazine distributed to 90,000 enthusiasts, and the Off-Road Impact Trade Show & Conference for retailers, resellers, buyers and manufacturers. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion