Advanstar Acquires Post Magazine; Leading Magazine Serving the Professional Post Production Market.CLEVELAND--(BUSINESS WIRE)--June 1, 1998--Advanstar Communications Inc., a leading business publishing and exposition company, Monday acquired Post, a leading magazine serving the animation, audio, film and video post production industry, from Testa Communications, a privately-held publishing company based in Port Washington Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y. Established in 1986, Post's editorial focuses on the interests, needs, innovations and news of various aspects of the post production world. Post reaches 30,550 professionals in the field of television, film and video production including post production facilities, broadcast television stations, TV program production companies, audio recording studios, motion picture production, film facilities and others allied to the production and post production industry. Skip Farber, executive vice president, Business Development of Advanstar's parent company, Advanstar Holdings Inc. said, "Post complements and broadens our already significant group of products and services reaching the digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. market." Advanstar's Digital Media Group is directed from Advanstar's Santa Ana Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , Calif., office by Executive Vice President Glenn Rogers Glenn Alan Rogers (born 12 April 1977 in Sydney, Australia) is a cricketer who plays international cricket for Scotland. A slow left-arm orthodox bowler, he made his ODI debut in Chittagong against Bangladesh in December 2006. . Along with Post, the Digital Media Group includes PC Graphics & Video, the only publication serving corporate digital content creators using Windows; Digital Studio, the publication covering computer technology in the fields of animation and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. ; and Digital Content Creation (DCC (1) (Direct Cable Connection) A Windows 95/98 feature that allows PCs to be cabled together for data transfer. DCC actually sets up a network connection between the two machines. ) Expo, the only exposition dedicated to the digital content creation marketplace. "We are pleased to add Post to our family of products and services that support the digital media market," said Rogers. "We feel that Post's major industry position and strong editorial team expands our market presence substantially. "Advanstar is committed to being the leading business information provider to this market, and developing integrated marketing solutions for its customers." Vinny Testa, president of Testa Communications and publisher of Post magazine, said: "Post's marketplace has been expanding. At one time post production work was handled by special equipment at special facilities because it required such powerful computers and software. Now with the sophisticated and powerful technology available at a lower cost, the post production market has grown to embrace the corporate and independent post professional. "It is an exciting time to be in this industry and Post will provide Advanstar the premier position in this niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. ." For a brief period, Post will continue to operate from Testa Communications' office in Port Washington until the editorial and sales staff is relocated to Advanstar's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office. Testa will work with Advanstar as a consultant. Advanstar Communications is a worldwide business information company which publishes 102 business magazines, professional journals and directories; produces 104 exhibitions and conferences throughout the world; provides direct marketing, database and reference products and services, specializing in markets which span from art to application technology; travel to telecommunications. The company currently operates from offices across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia.
CONTACT: Advanstar Digital Media Group
Michael Forcillo (publisher)
714/513-8601
mforcillo@advanstar.com
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