Advanstar Acquires POOL Trade Show.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Advanstar Communications, Inc. - a leading worldwide media company, today announced the acquisition of POOL, a boutique Boutique A small investment firm specializing in offering specific, but limited services to a select number of individuals. Notes: These investment firms are the alternatives to large financial supermarkets. They provide a highly personalized environment for investing. lifestyle trade show showcasing fashion-forward designers, accessories and music that targets the directional In one direction. Contrast with omnidirectional. boutique market. Launched in 2001 with 205 exhibitors, POOL quickly found success and has grown to a 105,000 net square foot show with 500 exhibitors that is held twice annually in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . Joe Loggia loggia Hall, gallery, or porch open to the air on one or more sides. It evolved in the Mediterranean region as an open sitting room with protection from the sun. It is often a roofed, arcaded open gallery on an upper story overlooking a court, though it can also be a , President and Chief Executive Officer of Advanstar Communications said, "The acquisition of POOL allows us to build upon our market leading position in the Fashion industry to better serve the needs of emerging companies and retailers searching for boutique oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. products. POOL's position in the contemporary street market gives MAGIC another opportunity to compliment Not to be confused with Complement. Compliment may be
POOL will be operated in coordination with the MAGIC Marketplace so that customers can fully experience the benefits of both shows, while simultaneously providing the unique benefits that have made each show successful. With the addition of POOL, retailers will have a more complete view of the entire market, while show exhibitors will benefit from the addition of even more retailers interested in the whole array of categories. Ronda Ronda (rôn`dä), town (1990 pop. 34,102), Málaga prov., S Spain, in Andalusia. One of the most colorful of Spanish towns, it is beautifully situated high in the mountains of Sierra de Ronda and is a popular tourist destination. Walker, President of POOL commented that, "By joining MAGIC, we will be able to take POOL to the next level by leveraging the expertise and resources of the much larger show while still keeping the elements that have made POOL valuable to our customers." Ronda Walker will still oversee POOL to ensure that the show's vision, atmosphere, and attention to presenting the market's best designers to its top retailers remain consistent. The POOL group will continue to be based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , with its staff unchanged. Ronda Walker will report directly to Mr. Loggia. About Advanstar Communications Inc. Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. About MAGIC The MAGIC Marketplace is the event where retailers, exhibitors and industry leaders can all network in a business setting on the show floor, and then hit the town in style with A-list parties, concerts and industry-related events. Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business - the MAGIC Marketplace. (www.magiconline.com) MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry, producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, Fabric at MAGIC, and Sourcing Zone at MAGIC. |
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