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Advanstar/Ziff Davis marketing agreement; "Net Economy" to close.


Ziff Davis Media (Ziff Davis Media Inc., New York, www.ziffdavis.com) A leading integrated media company that serves the computer, videogame and consumer lifestyle markets. Its offerings include PC Magazine and the PCMag.com Network, which includes PCMag.com, ExtremeTech.  (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
) and Advanstar Communications (Cleveland, OH) have agreed to merge assets of ZD's The Net Economy into Advanstar's America's Network. In addition, the two companies have agreed to cross-sell and market each other's b-to-b technology-related assets. The Net Economy ceased publication with the May 20 issue.

The Net Economy was launched in early June 2000 as a monthly with a controlled circulation of 70,000 business and technology managers at companies that provide network-based services, including ASPs, ISPs, telecoms, and cable and wireless service providers. America's Network is published 18 times a year with a controlled circulation of 50,000 technical management, engineering/network design and management titles in the Bell and independent telephone companies, cable TV, wireless and other service providers.

Advanstar said the merger of the titles "will further strengthen (our) coverage of the telecom audience...and create a new powerhouse in the telecom sector." The promotion and selling alliance between the companies will include ZD's PC Magazine, eWeek, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 Insight and Baseline and Advanstar's AIIM (Association for Information and Image Management International, Silver Spring, MD, www.aiim.org) A membership organization founded in 1943 devoted to creating industry standards and disseminating information about the document management industry. , On Demand, ICCM ICCM International Conference on Chemicals Management
ICCM International Call Center Management
ICCM International Centre for Culture and Management
ICCM International Committee on Composite Materials
ICCM International Council of Catholic Men
, eLearning, Frontline Solutions and the "Collaborate" trade shows and conferences.
COPYRIGHT 2002 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Advanstar Communications, Ziff Davis Media
Comment:Advanstar/Ziff Davis marketing agreement; "Net Economy" to close.(Advanstar Communications, Ziff Davis Media)(Brief Article)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:May 30, 2002
Words:185
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