Advancing in a Retreating Economy: 6 Business Priorities That Get Results.

Business Editors

POTOMAC, Md.--(BUSINESS WIRE)--Oct. 31, 2002

Leaders, newly anointed managers, and leader wannabes alike are swept away daily by today's business turbulence because they don't understand how to help an organization regain its balance in troubled times. In the current business environment, only effective leaders survive... but what is effective leadership? In her newly published book, award-winning consultant Mary Lippitt, who has helped more than 5,000 professionals become better leaders, reveals how to get good results in today's fluctuating economy. Lippitt asserts that a leader must develop a flexible agenda balancing a spectrum of six business priorities that, together, help advance both the leader and the organization in any business climate.

In her book, THE LEADERSHIP SPECTRUM; 6 Business Priorities That Get Results (Davies-Black(R) Publishing), Mary Lippitt outlines the model of her innovative Leadership Spectrum Profile(R) that was awarded one of the Top Ten Training Tools of 2000 by Human Resource Executive magazine. These six priorities track the six stages in the lifecycle of a business -- from starting-up, through the successive phases of growth, stature, prime, maturity to a period of renewal. Lippitt's framework provides significant business reasons why a flexible approach to leadership is vital to a company's -- and a leader's -- business health and viability. THE LEADERSHIP SPECTRUM shows how to:

-- Improve decision-making effectiveness

-- Provide clearer decision-making criteria to others

-- Balance short-and long-term considerations

-- Capture support by highlighting benefits from all priority viewpoints

-- Increase respect and collaboration.

In THE LEADERSHIP SPECTRUM Lippitt offers examples and anecdotes based on companies like AOL, Southwest Airlines, GE, and FedEx. She provides readers examples of leaders who "make it happen," as well as questions, charts, worksheets, and lists of strengths and liabilities that leaders can use to evaluate where they are on the "leadership spectrum" in order to adjust priorities to meet current circumstances and threats.

To read the Introduction and first chapter go to www.enterprisemgt.com.

Dr. Mary Burner Lippitt is founder and president of Enterprise Management, Ltd. Long an active member of ASTD and ODN, she has taught leadership and organization courses at Georgetown University and the George Washington University. Her work was featured in the Drucker foundation's journal, Leader to Leader. Her clients include: Lockheed Martin Corporation, Marriott International, WorldCom, National Science Foundation, and Arbitron Inc.