Advances in electronic marketing.1591403227 Advances in electronic marketing. Ed. by Irvine Irvine, town, Scotland Irvine (ûr`vĭn), town (1991 pop. 32,507), North Ayrshire, SW Scotland, on the Irvine River estuary. Industries include iron and brass foundries. Other products are chemicals, electric goods, and clothing. Clarke Clarke , Arthur Charles Born 1917. British writer, scientist, and underwater explorer noted for his stories of space exploration. His works include 2001: A Space Odyssey (1968). and Theresa Flaherty. Idea Group Publishing 2005 318 pages $69.95 Paperback HF5415 Many businesses have found e-marketing to be much more difficult than merely setting up a web site and hoping the public will click over to it on their own. In this collection of 16 articles contributors describe their research on the issues businesses most often encounter, such as buyer behavior, strategies and legal challenges peculiar to e-marketing, and some interesting twists on e-consumer theoretical frameworks. They address global perspectives, viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. and other forms of e-marketing, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the confidence, building loyalty, and US/EU competition for online markets. ([c] 2005 Book News, Inc., Portland, OR) |
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