Advances in Organic Materials and Manufacturing Techniques Drive the Adoption of OLEDs in Europe.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c57066) announces the addition of Frost & Sullivan's new report European Organic Light Emitting Diodes See LED. Market to their offering. This Frost & Sullivan research service titled European Organic Light Emitting Diodes Market provides an in-depth analysis of the market pertaining per·tain intr.v. per·tained, per·tain·ing, per·tains 1. To have reference; relate: evidence that pertains to the accident. 2. to application and technology trends. The study also includes revenue forecasts and strategic recommendations for business development. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: display applications and lighting applications. Advances in Organic Materials and Manufacturing Techniques Drive the Adoption of OLEDs in Europe Organic light-emitting diodes Noun 1. organic light-emitting diode - a self-luminous diode (it glows when an electrical field is applied to the electrodes) that does not require backlighting or diffusers OLED (OLEDs) are likely to be one of the key technologies of the future, particularly in the context of display and lighting applications. The current applications driving the adoption of this technology are portable consumer device displays such as mobile phones and personal media players. Lack of a production base in Europe and the cost factor has made Asia Pacific a dominant region for display applications. However, excellence in research and technological development in the European region has enabled it to maintain a foothold foot·hold n. 1. A place providing support for the foot in climbing or standing. 2. A firm or secure position that provides a base for further advancement. foothold Noun 1. in the global market. Current activities in Europe are mainly restricted to new material development, technology-driven innovative applications and research on novel manufacturing solutions. In the future, the development of cost-effective automated manufacturing solutions and niche applications are likely to provide growth opportunities in the European OLED (Organic Light Emitting Device, Organic Light Emitting Diode) A thin film light-emitting technology that is expected to compete with LCD and plasma TVs as well as LCD monitors and readouts. market. "The advantages offered by OLED, when compared to competing technologies such as LCD, are playing an essential role in driving the market forward," notes the analyst of this research service. "OLEDs are emissive e·mis·sive adj. Having the power or tendency to emit matter or energy; emitting. systems that do not require backlight back·light n. A type of spotlight, used in photography, that illuminates a subject from behind. tr.v. back·light·ed or back·lit , back·light·ing, back·lights , which makes them slimmer and thinner." They also consume less power and this ability of low power consumption is driving the use of OLEDs in portable display applications, where power efficiency is critical. Meanwhile, the environment-friendly OLED has also influenced the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the European Community to invest in industry-led research activities concentrating on commercialising OLED lighting applications. These efforts have made the European region a leader in lighting research. However, hurdles in the development of OLED lights include increasing the luminance The amount of brightness, measured in lumens, that is given off by a pixel or area on a screen. For example, dark red and bright red would have the same chrominance, but a different luminance. efficiency and the material lifetime. In addition, due to competition between OLEDs, inorganic inorganic /in·or·gan·ic/ (in?or-gan´ik) 1. having no organs. 2. not of organic origin. in·or·gan·ic n. 1. LEDs and fluorescent lights, cost has emerged as a key factor influencing adoption rates. Overcoming these challenges is likely to accelerate mainstream commercial lighting applications beyond 2010. Collaboration Essential for Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" The emerging OLED market is characterised by a complex value chain, which involves material suppliers, technology developers, manufacturing equipment developers and product manufacturers. The involvement of many value chain participants is complicating com·pli·cate tr. & intr.v. com·pli·cat·ed, com·pli·cat·ing, com·pli·cates 1. To make or become complex or perplexing. 2. To twist or become twisted together. adj. 1. product development and increasing the time to market. Moreover, prohibitive pro·hib·i·tive also pro·hib·i·to·ry adj. 1. Prohibiting; forbidding: took prohibitive measures. 2. costs and the uncertainty related to demand are creating confusion in the entire supply chain. "The success of the OLED technology is based on the effective collaboration of all supply chain participants," explains the analyst. "Mass adoption of the technology is likely to create huge demand for organic materials and the ability to provide will depend on the success of the supply chain, which is highly demand oriented." In the future, the ability of OLEDs to serve niche applications is likely to create stable demand and enable a smooth value chain. With the steady decline in the price of LCDs, they are emerging as the leading flat panel display A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time solution and the high cost of OLED is limiting its ability to compete with LCD displays. As a result, manufacturers are forced to reduce the cost of OLED in order to increase the adoption rate. In the future, the development of cost-effective manufacturing methods is expected to reduce the cost of OLEDs and result in a shorter period for return on investments. Moreover, in this fragmented market, participants are concentrating only on certain aspects of the technology such as material and technology development. In order to develop business and technology, cross collaboration of various industries is essential. These collaborations should be aimed at utilising each other's core strengths in order to coordinate resources efficiently. Key Topics: 1. Executive Summary 2. Organic Light Emitting Diodes Technology Overview 3. Total European Organic Light Emitting Diodes Market Analysis 4. Appendix List of Figures Chapter 3 Total Organic Light Emitting Diodes Market: Impact of Top Ten Industry Challenges (Europe), 2007-2013 Total Organic Light Emitting Diodes Market: Market Drivers Ranked in Order of Impact (Europe), 2007-2013 Total Organic Light Emitting Diodes Market: Market Restraints Ranked in Order of Impact (Europe), 2007-2013 Total Organic Light Emitting Diodes Market: Revenue Forecasts (Europe), 2003-2013 Total Organic Light Emitting Diodes Market: Country Market Share Top Three Ranking by Revenues (Europe), 2006 Total Organic Light Emitting Diodes Market: Per cent of Revenues by Application Type (Europe), 2003-2013 Total Organic Light Emitting Diodes Market: Per cent of Revenues by Material Type (Europe), 2003-2013 Total Organic Light Emitting Diodes Market: Competitive Structure (Europe), 2006 For more information visit http://www.researchandmarkets.com/reports/c57066 |
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