Advances in Color and Print Management Take Center Stage at Toshiba America Business Solutions' 2004 Regional Dealer Summit.

IRVINE, Calif. -- More Than 600 Attend Toshiba's "Built For Speed"-Themed Regional Events Featuring New Product Demos Including the High-Performance e-STUDIO(TM)1050 Copier

Toshiba America Business Solutions Inc. (TABS) today announced the successful completion of its 2004 Regional Dealer Summit, with more than 600 Toshiba dealer attendees at the three regional events held in New York, Southern California and Chicago. With an event theme of "Built For Speed," Richard K. Taylor, senior vice president, Sales, Marketing and Business Operations, opened each event with an appropriately upbeat overview of Toshiba's accomplishments of the past year and an optimistic look into the future -- highlighting the many reasons why it's good to be a Toshiba dealer.

Toshiba Celebrates Success of New Product Introductions

New product acceptance -- most notably in the color segment -- topped the list of reasons for Toshiba to celebrate at this year's events. Taylor shared that color hardware sales increased to 31 percent of TABS' business in the first quarter of 2004 (a record quarter for the company), up from seven percent in 2003. This increase is largely attributed to the market introductions of the award-winning e-STUDIO(TM)3511/4511 color-enabled monochrome multifunction products (MFPs) and e-STUDIO211c/311c color MFPs.

Despite challenging economic and competitive environments, Toshiba continued its overall growth run. Taylor reported on the success of the company's Toshiba Business Solutions (TBS) division's dealer acquisition strategy -- with four competitive dealers being acquired and converted to Toshiba products in 2003 and two competitive dealers already acquired in 2004.

Toshiba Spotlights Its Best New Products

Recent new technology and system introductions have gained widespread acceptance among Toshiba's dealers and customers alike -- highlighting the company's commitment to providing a full copier product line and the adoption of color in the workplace. Among the newly introduced products showcased at the Regional Dealer Summit events were Toshiba's leading color offerings, the e-STUDIO3511/4511 featuring four-pass technology, and the e-STUDIO211c/311c, incorporating single-pass technology.

Headlining the meetings was the high-speed/high-performance e-STUDIO900 and 1050 copiers, just launched last month and rounding out Toshiba's copier line by producing 90 and 105 pages-per-minute (PPM) respectively. Also featured were the company's e-STUDIO350/450 monochrome MFP series and the soon-to-be-introduced e-STUDIO200L/230/280 MFP series designed for small workgroups.

Beyond hardware offerings, Toshiba also showcased its new print management program, reinforced the powerful sales tool offered by its Encompass program, and launched the powerful e-STUDIO KS-1000 file-sharing and document management system.

"These are exciting times for Toshiba. These regional events were a huge success and allowed us to spend more time one-on-one with our dealers, sharing our business and product strategy for continued mutual growth and business success," said Taylor. "We're very bullish on the year ahead and are pleased to have had the opportunity to share that enthusiasm with our dealers."

About Toshiba America Business Solutions Inc.

Toshiba America Business Solutions Inc. (TABS) manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers and toner products throughout the United States, Latin America and the Caribbean. With headquarters in Irvine, TABS comprises four divisions: the Electronic Imaging Division, Toner Products Division, Document Solutions Engineering Division and Toshiba Business Solutions (TBS), a subsidiary which operates a network of acquired office equipment dealers.

Named the most favored manufacturer in seven of the past eight years by the Business Technology Association (BTA), Toshiba's entire product line, customer support and marketing distribution policies are a marker for the industry. Among the many other awards garnered in recent years, Toshiba was named the "Copier Manufacturer of the Year" by the Marketing Research Consultants (MRC) in 1997, 1998, 2001 and 2002, and received the CIO Web Business award for its leading edge intranet site in 1998, 1999 and 2000.

TABS is an independent operating company of Toshiba Corp., the seventh largest electronics/electrical equipment company and the world's 62nd largest company in terms of sales. Toshiba Corp. is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2003 was approximately $51 billion.

For more information on Toshiba copier, facsimile, multifunction printing products, network controllers or toner products, or for a dealer in your area, call 1-800-GO-TOSHIBA or visit the TABS Web site at www.copiers.toshiba.com.