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Sales and customer service executives from Euro Motors, the exclusive importer of BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 in Bahrain, recently completed a specialised training programme on new BMW technologies and their application in new vehicle models.

Professional BMW trainers from Germany and the UK conducted the training on some of the most sophisticated automotive technologies Noun 1. automotive technology - the activity of designing and constructing automobiles
automotive engineering

engineering, technology - the practical application of science to commerce or industry
 available. These included the ConnectedDrive networked mobility platform, which provides onboard Refers to a chip or other hardware component that is directly attached to the printed circuit board (motherboard). Contrast with offboard. See inboard.  internet and telephone communications as well as satellite navigation and emergency tracking.

The staff also received training on technology specific to the new BMW 7 Series The BMW 7 Series is a line of full-size luxury vehicles produced by the German automaker BMW. It replaced the "New Six" models in 1977. It is BMW's flagship car and is only available as a sedan. . These included the lane change and lane departure warning systems A lane departure warning system (LDW) is a mechanism designed to warn a driver when the vehicle begins to move out of its lane (unless a turn signal is on in that direction) on freeways and arterial roads. , which alert the driver to any surrounding vehicles when changing lanes; head-up display See heads-up display. , a special feature that projects information such as speed, navigation, direction and alerts onto the windscreen to keep the driver's attention on the road; iDrive, BMW's control system which allows the driver to access information, entertainment and comfort features; and night vision, a system that is capable of identifying and detecting individual people in the dark at distances of up to 100 metres using thermal imaging technology.

"Euro Motors has enjoyed huge success over the past decade, and has doubled its workforce along the way. It is very important that we continue to support that growth by investing in the ongoing development of our staff and services," said Paul Yates, general manager, Euro Motors.

"BMW cars have some of the most advanced and truly innovative technology found in any vehicles, so we need to ensure that our sales teams receive regular training to be able to effectively communicate the benefits of these features to our customers." Mr Yates added.

The training was conducted over several sessions at the Euro Motors headquarters in Manama.

Sales team members from the company took part, receiving training certificates afterwards af·ter·ward   also af·ter·wards
adv.
At a later time; subsequently.


afterwards or afterward
Adverb

later [Old English æfterweard]

Adv. 1.
.

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Publication:Gulf Weekly
Date:Aug 16, 2009
Words:316
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