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Advanced Visual Systems launches new Medical Products Group; New business unit focused to provide world class visualization technology for clinicians, medical researchers, OEMs and ISVs.


WALTHAM, Mass.--(BUSINESS WIRE)--Feb. 27, 1996--Advanced Visual Systems Inc. (AVS (Audio Video Coding Standard) A video compression technique developed by Chinese companies and supported by the Chinese government. Expected to provide better compression than MPEG-2, AVS was created to avoid paying royalties to the MPEG licensors, which are outside ) today launched its new Medical Products Group to offer clinicians, researchers, medical OEMs and ISVs powerful visualization tools to convert medical data into insightful, interactive images and graphics. Already the dominant provider of visualization solutions to the medical industry, the company has chartered its new business unit to ensure future advanced development customized to the needs of this user community.

The Medical Products Group provides software, technical support, consulting and training specific to the needs of the medical industry to further advance visualization's role in medicine today. The company's visualization products AVS and AVS/Express play a critical role in facilitating visualization technology transfer from laboratories to clinics by providing a common platform that enables researchers, OEMs and clinicians to collaborate to advance medical science.

Visualization offers an important contribution to patient care because it enables a physician to build upon the physical exam to make accurate diagnoses quickly, easily and cost effectively, said Hambleton Lord, director of Advanced Visual Systems' Medical Products Group. The new Medical Products Group at AVS is committed to advancing research and helping OEMs meet the market demand for applications as quickly as possible. By providing tools across a common platform for researchers, OEMs, ISVs and clinicians, the medical industry can ensure quality care and make important new discoveries in treatment.

AVS Medical Products Group: The pioneer in multimodality medical visualization tools

The AVS Medical Products Group delivers visualization products and services to build clinical tools offering full-featured multimodality graphics and imaging applications. These applications enable medical professionals to provide more accurate diagnoses and specialized treatment regimens while reducing the invasiveness, time and cost usually associated with providing high-quality care.

For example, the traditional methods of diagnosing Alzheimer's Disease Alzheimer's disease (ăls`hī'mərz, ôls–), degenerative disease of nerve cells in the cerebral cortex that leads to atrophy of the brain and senile dementia.  are invasive, costly and time consuming because a multitude of tests must be conducted to exclude other conditions. Today, doctors at Johns Hopkins University Johns Hopkins University, mainly at Baltimore, Md. Johns Hopkins in 1867 had a group of his associates incorporated as the trustees of a university and a hospital, endowing each with $3.5 million. Daniel C.  are using AVS visualization software and computer-generated models to determine not only whether a patient has Alzheimer's Disease, but also to pinpoint its progression, for one tenth the cost of current methods.

3D visualization and other medical image processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
 methods have earned a secure place in medical diagnosis, radiotherapy and surgical planning. Processing systems have traditionally been slow, hardware-specific and expensive to develop. However, with the advent of tools that facilitate development of complex image processing applications that will run on multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. , such as AVS/Express, these methods can become routine in every imaging facility, said Philip G. Drew, PhD, an authority on medical imaging with the Concord Consulting Group, Inc., Concord, Mass.

Advanced Visual Systems' Medical Products Group is already working with more than 200 medical customers including leading university research laboratories and major medical hardware and software OEMs to produce more powerful visualization applications. AVS and AVS/Express provide a common platform for the research user, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and clinician to share information and build upon existing research. Applications developed using these products include computer-aided medical diagnostics, surgical planning, treatment planning In radiotherapy, Treatment Planning is the process in which a team consisting of radiation oncologists, medical radiation physicists and dosimetrists plan the appropriate external beam radiotherapy treatment technique for a patient with cancer. Typically, medical imaging (i.e. , teleradiology and confocal microscopy Confocal microscopy is an optical imaging technique used to increase micrograph contrast and/or to reconstruct three-dimensional images by using a spatial pinhole to eliminate out-of-focus light or flare in specimens that are thicker than the focal plane. .

ADAC ADAC Allgemeiner Deutscher Automobil Club (German automobile club)
ADAC Aboriginal Drug and Alcohol Council
ADAC Art Directors and Artists Club (Sacramento, California)
ADAC Alcohol and Drug Abuse Council
 Laboratories, GE Yokogawa, Radionics radionics (rā·dē·  Software Applications, Duke University, Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College


Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony.
, Johns Hopkins University and University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries.  are some of the world's leading medical research organizations, equipment manufacturers and software developers turning to Advanced Visual Systems' Medical Products Group to design and support new medical applications. The company's extensive list of OEMs includes Advanced Radiation Therapy Systems, Biomagnetic Technologies, Focus Graphics, Nihon Koden, Nikon, Northwest Medical Physics, Foster Findlay, Chuo Electronics, Kubota Graphics Technology and Leica Lasertechnik.

By leveraging the advanced visualization environment available in AVS/Express, ADAC can now develop applications in less than one week that previously could have taken as long as two or three months to develop. With the acceleration of the product development cycle, we're delivering more applications that give physicians the ability to more effectively assess treatment options, said Jeff Hallett, manager of software development at ADAC, a Milipitas, Calif.-based developer of nuclear medical imaging systems.

AVS and AVS/Express: Ideal for medical imaging

Advanced Visual Systems' software provides a visual programming environment, preferred by the medical imaging community to radically reduce application development time, and allow anyone from software developers to medical researchers to convert data from a variety of medical instruments into insightful, interactive 2D and 3D visual representations.

The company's medical products range from graphical, point- and-click visual data analysis applications to object-oriented visual programming tools for developing applications quickly and easily. Products are available on Windows 95, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  systems and all major UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 workstations. The company's medical products include:

o AVS/Express -- AVS/Express provides several features designed for 2D and 3D imaging and volume visualization, with the ability to integrate AVS/Express displays into existing and new applications. AVS/Express allows visualization applications for medical imaging to be developed and deployed across multi- platform, multi-vendor environments, from high-end workstations to desktop PCs.

o Application Visualization System (AVS) -- AVS which has emerged as the industry-standard, platform-independent 3D visualization application software is a visual programming environment that enables physicians, clinicians and other medical professionals to analyze, manipulate and display large volumes of complex multimodality data.

Advanced Visual Systems Inc., headquartered in Waltham, Mass., is the leading developer of visual intelligence software, interactive multidimensional mul·ti·di·men·sion·al  
adj.
Of, relating to, or having several dimensions.



multi·di·men
 visualization applications and development tools that transform large amounts of complex data into visual information. AVS' visual intelligence products deliver insight and competitive advantage to customers in markets such as medical imaging, telecommunications, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, sales & marketing, aerospace, government research, science & technology, manufacturing and business GIS markets. -0-

AVS and AVS/Express are trademarks of Advanced Visual Systems. All other products mentioned are the trademarks of their respective holders.

CONTACT: Teri Murphy

Advanced Visual Systems Inc.

617-890-4300

E-mail: teri@avs.com

OR

Glen M. Zimmerman

Beaupre & Co. Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Inc.

603-436-6690

E-mail: gzimmer@beaupre.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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