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Advanced Vision Research Launches 'Preservative-free' TheraTears in a Bottle; Provides Effective and Convenient Relief for Dry-Eye Sufferers.


Business Editors/Health Writers

WOBURN, Mass.--(BUSINESS WIRE)--April 20, 2000

Advanced Vision Research announced today that TheraTears(R), with its unique patented electrolyte formula, is now available in a bottle.

"With TheraTears, we're not just wetting the eye, we're rehydrating it," said Dr. Jeffrey Gilbard, Founder and Chief Executive Officer of Advanced Vision Research. "The eye cannot distinguish TheraTears from normal healthy tear fluid, so it really provides dry-eye sufferers with the relief they need." Dry eye disease is a potentially debilitating de·bil·i·tat·ing
adj.
Causing a loss of strength or energy.


Debilitating
Weakening, or reducing the strength of.

Mentioned in: Stress Reduction
 condition marked by unrelenting, painful, sandy-gritty irritation and burning in the eyes that won't go away. It affects an estimated 7-10 million people.

Dry-eye sufferers who use TheraTears in a bottle benefit from a "preservative-free" formula. TheraTears in a bottle becomes preservative-free on eye contact and contains an innovative, patented preserving ingredient that turns into oxygen and water when it hits the eye.

TheraTears in a bottle is available without a prescription and is designed for eyes with mild to moderate dryness, or eyes that need occasional or maintenance treatment usually brought on by aging, arthritis, excessive contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience.  wear, computer use (computer vision syndrome A variety of problems related to prolonged viewing of a computer screen. Short term effects include dry eyes, blurred vision, eye fatigue and excessive tearing. Long term effects include migraines, cataracts and visual epilepsy. ), dry air conditions, certain medications, and LASIK LASIK laser-assisted in-situ keratomileusis.

LA·SIK
n.
Eye surgery in which the surface of the cornea is reshaped using a laser, performed to correct certain refractive disorders such as myopia.
 surgery.

"TheraTears in a bottle is for dry eye patients who only need one or two drops at a time," said Dr. Gilbard. "Now dry eye patients can have the benefits of preservative-free TheraTears and use only the drops that they need."

TheraTears in a bottle joins original single-use TheraTears, which is already widely available at top drug chains nationwide including Walgreens, CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. , Rite Aid Rite Aid (NYSE: RAD) is a United States retailer and pharmacy chain, operating over 5,000 stores in 31 states and the District of Columbia. Rite Aid Corporation is one of the nation's leading drugstore chains. , Eckerd, Osco, Sav-on, Drug Emporium Drug Emporium is the name of a discount drug store corporation, founded in 1977 in Columbus, Ohio, that was sold to several different buyers during 2000 to 2001. Although several store locations continue to use the Drug Emporium name, these locations are no longer affiliated with  and K-Mart. TheraTears in the original preservative-free single-use containers provides the saturation dosing that is ideal for very dry eyes A condition in which the eyes feel dry or have a burning or stinging sensation due to an insufficient amount of tears. Dry eyes can be caused by the lack of blinking, which often occurs when users stare at a computer screen. .

"Advanced Vision Research is committed to developing and marketing products for eye patients that are totally unique, that create new categories, and that really work," said Dr. Gilbard. "Now with TheraTears available in both original preservative-free single-use containers and in a bottle, no dry eye patient need by deprived the benefits of TheraTears."

TheraTears in a bottle will be available nationwide at every major drugstore chain over the next one to two months. For further information on the availability of TheraTears, call 800-979-8327 or visit www.theratears.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
mike springer
Michael Dennis Springer (Member): Thera Tears 4/21/2008 4:25 PM
Have you taken them off the market,we used to buy from walmart and they quit carrying product. We live in Merrill Wisconsin 54452 could you tell us who would carry thera tears?

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Publication:Business Wire
Date:Apr 20, 2000
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