Advanced Technology Industries, Inc. Subsidiary Enters Into Exclusive Marketing Agreement With Falcon Group Ltd.Business Editors BERLIN, Germany--(BUSINESS WIRE)--Sept. 12, 2000 Cetoni GmbH, a wholly-owned subsidiary of Advanced Technology Industries, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :AVDI), has entered into an agreement with Falcon Group Ltd. for the exclusive marketing rights to its patented resealable beverage can A beverage can is most often an aluminium can manufactured to hold a single serving of a beverage. Overview The early metal beverage can was made out of steel (similar to a tin can) and had no pull-tab. . The agreement covers Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). and primarily targets the brewery A brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen. industry. Falcon Group will be required to conduct sales throughout Western Europe through its contracts to beverage producers and retailers, develop the marketing campaign including logo, name, contents and media recommendation and provide organizational support for the production of the resealable beverage can. The agreement contains several sales targets, the first of which calls for a signing of a supply agreement with a leading Western European brewery for the supply of a minimum of 200 million resealable beverage cans per year within nine months of the signing of the agreement between Cetoni and the Falcon Group. Additionally, the contract stipulates that a minimum of DM5,000,000 in marketing and sales activities must be contributed by the initial brewery customer. The Falcon Group is managed by experienced professionals who have extensive experience as senior executives with major breweries located in Germany. ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. is a diversified diversified (di·verˑ·s technology holding company focused on the acquisition and commercialization of new or previously existing but non-commercialized technologies particularly those developed by scientists and engineers in Russia, Israel, Germany and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . This press release may contain certain statements that are "Forward Looking Statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company notes that statements in this press release which look forward in time, which includes everything other than historical information, involve risks and uncertainties that may affect the Company's actual results of operations. Although ATI believes that the expectations reflected in the Forward Looking Statements are reasonable, management can give no assurance that such expectations will prove to have been correct. |
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