Advanced Promotion Technologies Announces Expansion Contracts With Smitty's and SUPERVALU Pittsburgh.POMPANO BEACH Pompano Beach (pŏm`pənō), city (1990 pop. 72,411), Broward co., SE Fla., on the Atlantic coast and the Intracoastal Waterway; inc. 1908. It is a resort city with ocean beaches, excellent fishing, and a harness-racing track. , Fla.--(BUSINESS WIRE)--Feb. 1, 1995--Advanced Promotion Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APTV APTV Azienda Provinciale Trasporti Verona (Italy) APTV Airport Public Transportation Vehicle ) announced Wednesday Wednesday: see week. that Smitty's of Phoenix, has signed a contract to install the company's Vision Value Network in all of its stores in Phoenix and Tucson, Ariz., in 1995. The company also announced it has finalized See finalization. its contract with the Pittsburgh division of SUPERVALU Inc., and will begin installing the Vision Value Network in 150+ Pittsburgh-area stores in 1995. The Vision Value Network is a multi-media network delivering electronic marketing and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. at supermarket checkout counters. Smitty's is known in the retail industry for its highly successful Shopper's Passport passport Document issued by a national government identifying a traveler as a citizen with a right to protection while abroad and a right to return to the country of citizenship. It is normally a small booklet containing a description and photograph of the bearer. program, a member discount program that has attracted more than 800,000 members, making it one of the most successful proprietary retailer programs in the country. Smitty's has elected to upgrade its program to include the Vision Value programs, enabling shoppers to access a powerful combination of Shopper's Passport and Vision Value Club benefits. Smitty's is now the third retail organization to elect to upgrade an existing proprietary card-based marketing program to the Vision Value Network. Both Vons of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, and the Fleming-owned SUPERSAVER su·per·sav·er n. An airline ticket, purchased typically well ahead of the departure date, that affords the purchaser considerable savings over regular fare. stores in Milwaukee, have incorporated successful retail-based card programs into the new Vision Value Network program which has added the dimension of targeted database marketing and a customer loyalty program to their respective card benefits. Marc Weidinger, vice president, Marketing, for Smitty's, commented: Smitty's looks forward to working with APT (Automatic Programmed Tools) A high-level programming language used to generate instructions for numerical control machines. 1. (language) APT - Automatically Programmed Tools. 2. (company) APT - Audio Processing Technology. in what we believe will be the most successful electronic marketing effort in the country. The association of Smitty's Shopper's passport and the Vision Value Network will be a combination unequaled in the supermarket industry." H. Robert Wientzen, Advanced Promotion Technologies' president and chief executive officer commented, "The endorsement of retailers like Smitty's and SUPERSAVER further supports the fact that progressive retailers recognize that our Network is one of the most powerful measured marketing tools available today. "The Vision Value Network can deliver all the benefits of a proprietary card-based program, with cost savings to the retailer, while adding a new dimension of sophisticated database marketing and other promotion capabilities to their merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. toolkit." The company previously announced it had signed a contract for installation of the 150+ SUPERVALU stores pending the completion of custom development projects for the Pittsburgh division, including integrated electronic financial services delivery. All custom development projects have been completed and delivered as planned. The 150 stores, which operate under the names County Market, Foodland, and Shop 'N Save, collectively account for a significant portion of the Pittsburgh market which ranks 30th in the nation in supermarket sales. Several of the Pittsburgh SUPERVALU stores also have proprietary card marketing programs which are being upgraded to the Vision Value Network program. Conrad R. Stephanites, president and chief executive officer of the Pittsburgh Division of SUPERVALU Inc., commented, "We are excited about bringing the Vision Value programs to Pittsburgh. "The 150+ stores in our division to be installed with the Vision Value Network represent the major portion of our business which itself accounts for 57 percent of the total retail sales volume of the entire Pittsburgh market. We plan on using the network to enhance our ability to effectively market to and maintain our current customer base as well as assist in further building our competitive edge in this marketplace." Smitty's, headquartered in Phoenix, is a recently acquired division of Yucaipa Companies of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Smitty's operates 29 stores in the Phoenix and Tucson, Ariz., markets. SUPERVALU Inc., is a leading food distribution company and the nation's 12th largest food retailer with over 300 corporate-owned stores. The company is the primary supplier of over 4,650 retail food stores in 48 states. Customers are serviced by 25 full-line wholesale food divisions and four general merchandise divisions. Advanced Promotion Technologies markets the Vision Value Network, a satellite-based electronic marketing and financial services network for supermarkets. Installed in each checkout lane, Vision Value terminals use a combination of print, video and voice media to communicate targeted product promotions, advertising and financial services to consumers. CONTACT: Advanced Promotion Technologies, Pompano Beach Cathy Amann, 305/969-3000 |
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