Advanced Productivity Software Names Arketi Group as Agency of Record.ATLANTA -- Arketi Group, a high-tech business-to-business marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, announced it has been selected by Advanced Productivity Software as agency of record, charged with positioning, branding and advertising. "We needed a proven marketing partner who could help us articulate a distinctive message that resonates with the legal community," said Jim Tharpe, president of APS. "Arketi's BtoB technology expertise and proven positioning and branding methodology made them the right partner for us." For nearly 20 years, Advanced Productivity Software has been a leader in time tracking and cost recovery software for law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
"Now more than ever, it's critical for BtoB companies to clearly communicate the benefits they provide to customers and prospects," said Sami Jajeh, principal of Arketi Group. "Advanced Productivity Software has a proven history of delivering bottom-line value to law firms. Our focus will be to encapsulate en·cap·su·late v. 1. To form a capsule or sheath around. 2. To become encapsulated. en·cap that message in a way that will truly resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with their key market, creating a shorter sales cycle." About Advanced Productivity Software Since 1990, Atlanta-based Advanced Productivity Software has provided scalable, reliable time tracking and cost recovery software that makes it easier to capture more time, enabling law firms to quickly track and assess activity that improves the firm's bottom line. Used by more than 50 percent of the AmLaw 100 firms worldwide, Advanced Productivity Software offers three time management and usage tracking solutions: DTE (Data Terminating Equipment) A communications device that is the source or destination of signals on a network. It is typically a terminal or computer. Contrast with DCE.  DTE - Data Terminal Equipment Axiom axiom, in mathematics and logic, general statement accepted without proof as the basis for logically deducing other statements (theorems). Examples of axioms used widely in mathematics are those related to equality (e.g. , RollCall and LookUp A data search performed within a predefined table of values (array, matrix, etc.) or within a data file. Precision. For more information on Advanced Productivity Software and its solutions, visit www.aps-soft.com. About Arketi Group Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "BtoB's Top Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, The Network and Virtual Premise. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com. |
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