Advanced Plant Pharmaceuticals, Inc. Signs Ed McMahon for Infomercial Marketing Campaign of Lo-Chol.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 10, 2003 Television Ads to Support Telemarketing Campaign Advanced Plant Pharmaceuticals, Inc. (APPI APPI American Psychiatric Publishing, Inc. APPI American Psychiatric Publishing Inc. APPI American Psychiatric Press, Inc. APPI Atmospheric Pressure Photoionization APPI Advanced Peer-to-Peer Internetworking APPI Advanced Plant Pharmaceuticals Inc. ), a company that utilizes whole plants through a proprietary (patent pending) manufacturing process to develop all natural dietary and health supplements, has announced that the services of veteran television personality and spokesman, Mr. Ed Mr. Ed the talking horse. [TV: Terrace, II, 116–117] See : Horse McMahon (http://www.greatertalent.com/bios/mcmahon.shtml), have been retained for a series of TV ads and infomercials for a media marketing campaign of Lo-Chol(TM). Mr. Ed McMahon, a veteran of television since the 1950's including 34 years working with Johnny Carson
Lo-Chol(TM) is a cholesterol-lowering supplement that in patients in human clinical studies improved HDL/LDL ratio HDL/LDL ratio The ratio of cholesterol carried by high-density lipoprotein to that carried by low-density lipoprotein. See HDL cholesterol, LDL-cholesterol. and reduced overall cholesterol. Lo-Chol(TM) is a unique, proprietary supplement that is produced utilizing APPI's patent pending "Whole Plant" process which develops whole plant pharmaceuticals and nutritionals (http://www.uspto.gov). In 2002, sales of cholesterol drugs exceeded $17 billion, according to Decision Resources, a Waltham, Mass.-based pharmaceutical industry research firm. According to the American Heart Association American Heart Association (AHA), n.pr a national voluntary health agency that has the goal of increasing public and medical awareness of cardiovascular diseases and stroke, and thereby reducing the number of associated deaths and disabilities. (www.americanheart.org), it is estimated that 102.3 million American adults have total blood cholesterol values of 200 mg/dl and higher, and about 41.3 million American adults have levels of 240 or above. In adults, total cholesterol levels of 240 mg/dl or higher are considered high, and levels from 200 to 239 mg/dl are considered borderline-high. About NutraLife Pharmaceuticals, Corp. APPI's exclusive Lo-Chol marketing partner, NutraLife Pharmaceuticals, Corp. is a direct response and marketing firm focused on the development and design of marketing programs for a range of commercial products. About Advanced Plant Pharmaceuticals, Inc. Advanced Plant Pharmaceuticals, Inc. (APPI) focuses on the research and development of plant-based dietary and health supplements. The Company has a patent pending process that utilizes whole plants to manufacture all natural dietary and health supplements. APPI uses this process to manufacture products, which the company distributes worldwide through various marketing and distribution contracts. Current products include Sinusol (homeopathic Homeopathic A holistic and natural approach to healthcare. Mentioned in: Ehlers-Danlos Syndrome homeopathic, adj allergy and nasal spray), Garlic, ABAVCA(TM) (immune system immune system Cells, cell products, organs, and structures of the body involved in the detection and destruction of foreign invaders, such as bacteria, viruses, and cancer cells. Immunity is based on the system's ability to launch a defense against such invaders. booster) and Lo-Chol(TM). Corporate website: www.appi.cc FORWARD LOOKING STATEMENTS: This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company. |
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