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Advanced Photonix Inc. Names New Director of Sales.


Business Editors

CAMARILLO, Calif.--(BUSINESS WIRE)--May 16, 2001

Advanced Photonix Inc.(R) (AMEX AMEX

See: American Stock Exchange
:API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ), the leading developer and manufacturer of high performance, large area avalanche photodiodes (LAAPDs) and a leading supplier of innovative, silicon-based electro-optical products and technology solutions to a worldwide OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customer base, today announced that Brian Proffitt has joined the company as director of sales.

Proffitt joins Advanced Photonix with more than 15 years' successful sales experience in electronic components, semiconductor, LED and opto-based product offerings. Most recently, he was employed with Relex Software, an engineering software company, as regional sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
. He brings achievements in developing sales territories, capturing top-sales performer and Winner's Circle win·ner's circle
n. pl. winners' circles
An enclosed area at a racetrack where the winning horse and jockey are brought for awards and publicity.

Noun 1.
 awards for five consecutive years.

He holds a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 and a master of business administration degree from Pepperdine University Pepperdine University is a private institution of higher learning affiliated with the Church of Christ in unincorporated Los Angeles County, California, United States. The university's location overlooks the Pacific Ocean and is adjacent to the city limits of Malibu.  and performed undergraduate work in electronic technology. Most immediately, he will be responsible for seeking out new customers and markets for both the company's core product offerings, as well as its proprietary LAAPD product offerings. In addition, he will be integral in furthering the development and implementation of the company's strategy to increase global market share.

"Advances in photonic Dealing with light (photons). See photon and photonics.  technologies are the building blocks of the optical marketplace, and API has developed core competencies in the design, engineering and manufacturing of photonic solutions for a global customer base," said Proffitt, director of sales.

He continued, "I wanted to be a part of a company with innovation and the ability to provide cost-effective answers to the needs of today's design and manufacturing companies. Because API is focused on providing the highest level of quality and performance in a competitive platform, this is truly a case where technological excellence and capabilities will allow us to gain market share and acceptance. With the technological background and experiences of our staff, there is no limit to the sales success we can achieve at API."

In commenting on the appointment, Brock brock  
n. Chiefly British
A badger.



[Middle English brok, from Old English broc, of Celtic origin.]
 Koren, president and chief executive officer of Advanced Photonix, said, "We are pleased to have Brian join our team to drive revenues and to commercialize our cutting-edge photodetection technologies worldwide. His experience and knowledge give him the right combination of both management and engineering skills to effectively increase sales of our industry- leading standard and custom silicon photodetectors and optoelectronic assemblies."

Advanced Photonix Inc.(R) is a leading supplier of innovative, silicon-based electro-optical products and design solutions to a global OEM customer base. Products include the patented Large Area Avalanche Photodiode (LAAPD) and FILTRODE(R) detectors, as well as PIN photodiodes. More information on Advanced Photonix can be found at http://www.advancedphotonix.com.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 16, 2001
Words:430
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