Advanced New Technologies for Flat Panel Displays to Be Exhibited by Optrex America at SID 2004, May 25-27.

Business Editors/High-Tech Writers

SID 2004

Booth 332

SEATTLE--(BUSINESS WIRE)--May 24, 2004

FPD Total Solution Provider Optrex America, Inc. is introducing a range of new flat panel display solutions at the Society for Information Display (SID) 2004 International Symposium, Conference & Exhibition, the premier annual showcase for cutting-edge advances in display technology. SID 2004 is being held at the Washington State Convention and Trade Center, Seattle, May 23-27, with exhibits open May 25-27.

Optrex will be exhibiting in Booth 332. New products and technologies to be featured include:

-- New Anti-Reflective Surface Treatment: Optrex will demonstrate

its growing family of TFT (thin film transistor) LCD modules

with new Anti-Reflective (AR) surface treatment for

outstanding legibility and clarity in high-ambient-light and

outdoor environments. Available on Optrex's 6.5-inch VGA,

8.4-inch VGA and 12.1-inch SVGA TFT LCDs, the AR surface

treatment enables these high-brightness, high-contrast LCDs to

provide outstanding performance in very high-ambient-light

environments with excellent legibility, no glare, no decrease

in luminance or contrast, and no increase in backlight power

consumption. The modules with AR surface treatment are ideal

for marine/GPS, outdoor kiosk and point-of-purchase displays,

gas pumps, and industrial equipment.

-- New OLED Modules: Optrex will be showing its new passive

matrix OLED (organic light emitting diode) modules in 256x64

dot pixel resolution in full-color and monochrome versions for

applications such as car stereo and in-dash entertainment

systems, as well as medical and industrial equipment. One of

the world's leading suppliers of LCDs for cellular phones and

other mobile communications devices, Optrex will also be

introducing monochrome and full-color 96x64 dot pixel OLEDs

for 3G mobile phone, MP3 player and other portable/handheld

applications. These emissive displays represent the cutting

edge of available OLED technology and provide wide viewing

angles, high contrast, wide operating temperature ranges, fast

response and high quality moving images, with no backlight

required.

-- Advanced Optical Performance Technology: Developed by

Mitsubishi Electric Corporation (one of Optrex's parent

companies), these proprietary technologies dramatically

improve front-of-screen performance of color TFT LCDs in the

areas of color reproduction and viewing angles.

        --  Natural Color Matrix(TM) (NCM): Resolving the inherent
            differences in color reproduction of various display
            technologies, NCM was developed as a hardware-based,
            real-time color space conversion technology that allows
            the TFT-LCD to present a color image that conforms to the
            sRGB (IEC 61966-2-1) specification without motion
            artifacts.

        --  Ultra-Wide Viewing Angle: A new film-based approach to
            viewing angle enhancement which did not require the
            development of new liquid crystal materials or esoteric
            manufacturing techniques to achieve 170-degree (H) and
            150-degree (V) performance. This level of performance can
            be achieved with standard Twisted Nematic (TN) mode TFT
            LCDs.

        --  Optrex will be making a technology preview demonstration
            of these technologies at SID on its T-51863D150-FW-A-AD
            15-inch XGA TFT LCD module.

-- Automotive Displays - Optrex will be featuring 6.5- and

7.0-inch diagonal TFT LCD modules for automotive interior

displays, including a 6.5-inch module immersed in a controlled

environment enclosure at temperatures to -30 degrees C to

demonstrate how it continues to perform well even at extremely

low temperatures.

-- Monochrome STN LCD with White LED Backlighting: Optrex has one

of the broadest technology palettes in the industry, and will

also be exhibiting a new ultra-compact 5.2-inch monochrome

transmissive STN LCD backlit by eight white LEDs that displays

white characters or graphics on a blue background with an

industry-standard viewing area. The T-51405 module's high

level of component integration saves engineers valuable

design, sourcing, debug and set-up time.

-- New LCD ToolKITs(TM): Optrex will be exhibiting their newest

ToolKITs(TM) for TFT color LCD modules: 8.4-inch VGA (640x480)

and XGA (1024x768), complementing the already available

15-inch XGA and 10.4-inch VGA ToolKITs. Optrex introduced LCD

ToolKITs(TM) at SID 2002, continuing the philosophy of

providing everything needed to operate the display right out

of the box, speeding design and saving engineering and

procurement time.

-- Enhanced Legibility Character Displays: A new family of

character LCDs featuring Optrex's High Performance Partial

Color technology for maximum clarity and legibility will be on

display. Included will be the C-51847 Series of 20 character x

4 line displays in white, blue, green and highly-reflective

(HR) versions. Additional HR character modules will include

the C-51848 (16 characters x 2 lines), C-51850 (40 x 2) and

C-51849 (40x4).

For additional information, please visit Optrex at Booth 332 at the SID 2004 Symposium, May 25-27, during the exhibit hours of 9:00 a.m. to 5:00 p.m. (9:00 a.m. to 2:00 p.m. on May 27). Contacts: John Cramer, Marketing & Business Development Manager; Dale H. Maunu, Director, Business Development & Procurement. Or contact Optrex America, Inc., 46723 Five Mile Road, Plymouth, MI 48170. Tel: [phone]; Fax: [phone]; E-mail: [e-mail]; Web: www.optrex.com.

Editor's note: Optrex is a world leader in the design and manufacture of OEM liquid crystal displays (LCDs) for an expanding line of products that includes displays for telecommunications and non-PC Internet devices; test, measurement and diagnostic instruments; handheld data management equipment; and automotive and avionics displays. Founded in 1976, Optrex has followed an aggressive policy of growth and expansion and now serves customers through an extensive in-field network of applications engineers and more than 100 sales and distribution offices throughout the world. The Optrex technology palette includes Active-MLA (multi-line addressing), TFT (thin film transistor), VHC (very high contrast), STN (super twisted nematic), HPC (high performance color) for car audio applications, TFCC (trim fine crystal color) for color mobile products, and OLED (organic light emitting diode).

Additional Editor's Note: Please refer to the following number in correspondence: OPA-197