Advanced Marketing Services Announces Real Estate Industry's First VOW-Compliant Suite of Multiple Listing Services Web Development Tools.Business Editors NORWELL, Mass.--(BUSINESS WIRE)--July 9, 2003 Advanced Marketing Services announces availability of the latest version of internetMLS(TM), an online suite of Web development tools and services for real estate association multiple listing services (MLS See multilevel security. ). InternetMLS is the industry's first product that is fully compliant with the National Association of Realtors' 2004 rules governing Virtual Office Websites (VOW). When combined with technologies such as contact management applications, databases, e-mail communications, and multi-media displays, VOWs enable smaller agencies to compete with larger rivals on a level playing field See net neutrality. . Meanwhile, all agencies can use internetMLS to easily manage the complexities inherent in their operations. "InternetMLS provides real estate associations, agencies, and brokers with a complete package of network-based communications, management, and multi-media Web development tools," said Dimitry Petion, president, Advanced Marketing Services. InternetMLS features push-model file transfer protocol A communications protocol used to transmit files without loss of data. A file transfer protocol can handle all types of files including binary files and ASCII text files. See Kermit, Zmodem and FTP. (FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to ) information dissemination with tight, centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. management that puts the real estate association in control of all registration and listing information within the system. The FTP push model means only registered FTP sites A server on the Internet that maintains files for downloading. An FTP site may be one or more servers or just one or two folders dedicated to file transfer on a single server. See FTP and anonymous FTP. receive MLS information, eliminating the uncontrolled distribution of valuable listing data common with the ID/password model. Because the association knows and controls where listing data is going, misuse is prevented. "This degree of management and control empowers real estate associations to add new value to the services they provide MLS subscribers and promote more confidence in the network," Petion said. "Agencies and brokers benefit from internetMLS' efficient management by facilitating identification of online lead origination, making it easier for associations to enable proper commission allotment. What's more, internetMLS' contact and branded communications management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an system increases customer service quality." Besides receiving the data via FTP, brokerages with existing Websites can use internetMLS' option to "frame" and present MLS data within their own branded Webpage at the click of a "Find a Home" button. InternetMLS' framing option provides the added benefit of prospect registration and management, dynamic property information search and delivery with branded e-mail, and a unified view of all prospects. Developing a website is easy with internetMLS' Enhanced Website Wizard which includes everything needed to establish a productive, multi-media Web office compliant with NAR NAR National Association of REALTORS NAR Nucleic Acids Research (journal) NAR National Association of Rocketry NAR Nationale Arbeidsraad (Dutch: National Labor Council; Brussels, Belgium) standards. As with internetMLS Web framing See frames. , the Wizard includes prospect registration and management, dynamic property information search and delivery with branded e-mail, and a unified view of all prospects. InternetMLS is supported by direct Tier One connectivity to the Internet backbone (communications, networking) Internet backbone - High-speed networks that carry Internet traffic. These communications networks are provided by companies such as AT&T, GTE, IBM, MCI, Netcom, Sprint, UUNET and consist of high-speed links in the T1, T3, OC1 and OC3 ranges. via a dedicated and secure high-speed network with full redundancy, ensuring data integrity and operational reliability. For more information, call 781-792-0004 or e-mail info@internetmls.com. About Advanced Marketing Services Based in Norwell, Mass., Advanced Marketing Services is a dedicated MLS/IDX services provider offering internetMLS(TM) -- the only suite of multiple listing service management and development tools completely conforming with the National Association of Realtors' 2004 Virtual Office Website operational standard. InternetMLS provides real estate associations, agencies, and brokers with a complete and reliable toolkit of network-based communications, management, and multi-media Web development tools. Associations benefit from internetMLS' total subscriber management control and security and new opportunities for value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. . Brokers use internetMLS to build and manage a Web presence that enables higher quality customer management and service with client registration and administration, a dynamic property information search, the delivery of branded e-mail, and a unified view of all prospects. For more information, call 781-792-0004 or e-mail info@internetmls.com. Notes to Editors: -- Dimitry Petion is available for interviews -- Photos/images are available for publication |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion