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Advanced Dynamics brings together packaging and labelling expertise.


Two well-established UK packaging companies are combining their expertise to create a comprehensive single source labelling, handling and packaging equipment supplier. In a merger that is the culmination of a ten-year alliance, WLT WLT Washtenaw Land Trust
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 and Crusader Europe Europe (yr`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000).  have formed Advanced Dynamics Limited to achieve further market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 for their combined product ranges. The new company will formally become operative OPERATIVE. A workman; one employed to perform labor for another.
     2. This word is used in the bankrupt law of 19th August, 1841, s. 5, which directs that any person who shall have performed any labor as an operative in the service of any bankrupt shall be
 from January January: see month.  2005 and continue to operate from the current Bradford Bradford, city, England
Bradford, city (1991 pop. 293,336) and metropolitan district, N central England, on a small tributary of the Aire River. It is a center of the worsted industry, which dates from the Middle Ages.
 head office.

The two former companies had worked closely on many line projects to combine machines from their complementary product portfolios and respective ranges.

The managing directors of WLT and Crusader, Mike Essler and Malcolm Little, emphasised that they had identified further market opportunities. Customers that seek wider options available from a single source supplier could select a comprehensive equipment range to enable them to tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them.

Although the term dates to the thirteenth century, tailor
 their line designs to specific needs. The merger would also enable customers to liaise with a single sales force and support engineers with a greater focused expertise for enhanced efficiency and response.

"The food and drink sector provides a good example of how Advanced Dynamics' service can benefit users through the flexibility we can provide through our broad product portfolio. We can objectively approach customers' requirements, whilst our track record of successful installations and the scope and potential of all our equipment represents a powerful portfolio," said managing director, Malcolm Little.

"We believe in giving our customers the very best that is available. They want the best technology, they want ease of use and they want flexibility. We provide all of this and more because we pride ourselves on innovation and identifying the right manufacturer partnerships. Our unwavering policy of working closely with customers enables us to tailor installations to more or less anything a customer wants," concluded managing directors, Mike Essler and Malcolm Little.

Contact Advanced Dynamics Limited on tel: 01274 220300
COPYRIGHT 2005 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:NEW PARTNERSHIPS; WLT and Crusader Europe have formed Advanced Dynamics Limited
Publication:Food Trade Review
Geographic Code:4EUUK
Date:Mar 1, 2005
Words:308
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