Advanced Digital Systems becomes ADS Technologies Inc.CERRITOS, Calif.--(BUSINESS WIRE)--Nov. 14, 1996--Advanced Digital Systems, a leader in multimedia specialty hardware products, Thursday announced it will become ADS Technologies Inc., reflecting a change in corporate and product development direction. ADS has long been known as a manufacturer and marketer of innovative niche products for the computer multimedia marketplace. Rather than simply focusing on the presentation and graphics niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. , ADS Technologies will introduce fresh, new technologies in wireless data broadcasting receivers for FM radio, Internet TV products and other new communications-based products. "ADS Technologies Inc. is a company that is growing into its place in the market. In the future, we will not simply develop and market products, but will develop technologies that can be built into our products and also be licensed to OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers," said Mike McCoy, president of ADS Technologies. The first product to be introduced under the ADS Technologies banner is the CADET (ships Dec. 15 for under $79) AM/FM AM/FM Amplitude Modulation / Frequency Modulation AM/FM Auto-Mapping/Facilities Management radio data receiver, a multi-purpose add-on board for the PC that functions as a complete wireless communications device. First, CADET is a nationwide radio pager and data receiver which can receive and display news, e-mail alerts, weather alerts, wireless HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. (Word Wide Web) pages and more. Secondly, CADET is an advanced AM/FM radio receiver, whose patent-pending RDS (1) (Remote Data Services) A set of programming interfaces from Microsoft that enables users to update data on the Internet or intranets from their ActiveX-enabled browser. (radio data system) technology can receive data broadcasts via an FM subcarrier A secondary telecommunications channel that resides within the main channel (a carrier within a carrier). A type of multiplexing, the subcarrier is a modulated carrier signal at a lower frequency that is combined with the main carrier signal running at a higher frequency. , known as "smart radio." Users can listen to music in the background as they work, enjoy talk radio or even catch a sporting event -- all from the PC without an Internet connection. In addition, ADS Technologies is marketing a key component within CADET, its unique data decoder chipset, to other receiver manufacturers worldwide. ADS Technologies is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. specializing in high-quality desktop video and multimedia peripherals. Products include TV Elite Pro, a PC-to-video scan converter that was voted "Best Product" by Computer Upgrade Magazine in 1993, and TV Tune-In for Windows, a video capture board and TV tuner for the PC. CONTACT: Advanced Digital Systems, Cerritos Mike McCoy, 800/888-5244 mccoy@adstech.com http://www.adstech.com or Impact Communications Matt Roberts, 310/285-8825 impactt@worldnet.att.net |
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