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Advanced Cellphone Features Driving New Innovation Environment, According to In-Stat.


SCOTTSDALE, Ariz. -- The next cellphone (CELLular telePHONE) The first ubiquitous wireless telephone. Originally analog, all new cellular systems are digital, which has enabled the cellphone to turn into a smartphone that has access to the Internet.  "killer feature" is not enough to create competitive advantage. Consumers demand applications that leverage a combined set of features and improved performance to enhance user experiences, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 market research firm, In-Stat (http://www.instat.com).

"iPhone's success has been a bellwether Bellwether

A leading indicator of trends.

Notes:
A bellwether stock is a stock that is used to gauge the performance of the market in general. General Motors was an example of a bellwether stock, hence the saying "What's good for GM is good for America.
 driving users expectations for cellphones," says Frank Dickson, In-Stat analyst. "Touch screens and QWERTY keyboards The standard English language typewriter keyboard. Q, W, E, R, T and Y are the letters on the top left, alphabetic row. Designed by Christopher Sholes, who invented the typewriter, the keyboard layout was organized to prevent people from typing too fast and jamming the keys. , as well as accelerated adoption of open source operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap.  have combined to create an innovation environment not seen in the cellphone market of the past."

Recent research by In-Stat found the following:

* Media features continue to penetrate the market and the rise of social networking See social networking site.

social networking - social network
 has helped drive demand for integrated cameras.

* Survey respondents with MP3 players A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats.  are up 17.3 percentage points from 2008 and respondents with video recorders are up 26.2 percentage points.

* Trends that arise from looking at survey results from each of the four years of the survey highlight the trends of features such as speakerphones migrating from features that they "willing to pay for" to features that are minimum expectations for a phone.

* Respondents voiced desires for improvement on the less complex features like better audio, better connectivity and simpler to us.

* According respondents digital cameras, speaker phones and GPS were the top characteristics of the "Ideal Phone."

The research, "Future Cellphones: Leveraging Building Blocks for Better Experience" (#IN0904432WH), identifies and measures users' interest in features and capabilities of their current phones and what they want in their next phone.

The report provides survey results and analysis across a number of areas:

* Current and future cellphone form factors and input preferences.

* Users' interest in specific capabilities and features.

* Emerging technology that will enable new features and capabilities.

* Market segments that are leading adoption of new features.

* Vendors progress on bringing new phones, features and services to market.

For a free sample of the report and more information, please contact a sales representative:

http://www.instat.com/sales.asp

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=66

The price is $3,495 (US).

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 to inform critical decisions.
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Publication:Business Wire
Geographic Code:1U8AZ
Date:Oct 21, 2009
Words:419
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