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Advanced CSR BlueCore Chips Selected for Apple's New PowerBook G4 Notebooks; Adaptive Frequency Hopping Enables Quality Connections & Eliminates Interference.


Business Editors/High-Tech Writers

CAMBRIDGE, England--(BUSINESS WIRE)--Sept. 17, 2003

CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (Cambridge Silicon Radio), a market leader in Bluetooth silicon, today announced that Apple has selected CSR's BlueCore chips with Adaptive Frequency Hopping A wireless modulation method that rapidly changes the center frequency of a transmission. See spread spectrum and 802.11.  (AFH AFH Adaptive Frequency Hopping
AFH Away From Home
AFH Army Family Housing
AFH Air Force Handbook
AFH Atlantic Fish Health (Charlottetown, PEI, Canada)
AFH Administration, Finance, and Human Resources
) to Bluetooth-enable its line of professional PowerBook G4 notebooks. Apple offers its PowerBook G4 customers Bluetooth wireless technology to easily enable wireless exchange of data between other Bluetooth-enabled devices including computers, cellular phones, PDAs and the new Apple Wireless Keyboard The Apple Wireless Keyboard is a wireless keyboard built for Macintosh computers. It interacts over Bluetooth wireless technology and unlike its wired version, it has no USB connectors or ports. Both generations have low-power features when not in use.  and Apple Wireless Mouse The Apple Wireless Mouse is a one button mouse built for Macintosh computers. It was released in September 2003, although it is not widely recognized that it was Apple's primary wireless mouse until 2005. It interacts over Bluetooth wireless technology. .

The BlueCore chip offers AFH, a system that eliminates interference between Bluetooth and other RF devices, such as WiFi (802.11) that operate in the 2.4GHz radio frequency band, by coordinating the frequency channels of all 2.4GHz devices. As the number of computers fitted with both Bluetooth and WiFi wireless connectivity increases so does the value of AFH. Interoperability prototypes were made available first by CSR and were used by the Bluetooth lead adopters including Apple to validate the new AFH standard.

"Apple has lead a number of introductions of communications technologies to the personal computer world including Ethernet, AirPort (802.11b) and FireWire (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields.  1394)," said Glenn Collinson, Sales Director & Co founder, CSR. "Apple's integration of Bluetooth into their computers will likewise accelerate its mass market adoption and CSR is delighted to be supplying Apple's computer division with Bluetooth ICs for its PowerBook G4 notebooks."

"Apple was first to integrate Bluetooth into its operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
 with Mac OS X and now the first to make it a standard feature across our entire line of professional notebooks," said Greg Joswiak, Apple's vice president of Hardware Product Marketing. "We've worked with CSR to be first to deliver adaptive frequency hopping to our PowerBook customers to provide an exceptionally reliable and interference free wireless experience."

CSR's BlueCore silicon was the first single-chip to provide Bluetooth functions, and, alongside the development and implementation of AFH, demonstrates the progressive approach that CSR has taken with its technology. CSR's technology and the ability to deliver in high volumes are important deciding factors when companies like Apple are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 quality Bluetooth solutions.

About CSR

CSR (Cambridge Silicon Radio) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all qualified Bluetooth v1.1 enabled end product designs with international names such as Microsoft Corp, Panasonic, Audi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products. In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. , USA; Tokyo, Japan; Singapore; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark. More information can be found at www.csr.com and the partner web site www.btdesigner.com

More information about Bluetooth can be found on the SIG web site at www.bluetooth.com

For more information on Apple's new PowerBook, Wireless Keyboard and Wireless Mouse, visit www.apple.com
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 17, 2003
Words:514
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