Advanced Bodymetrics Corp. Goes for the JUGULAR!

SAN DIEGO--(BUSINESS WIRE)--Feb. 16, 1999--Advanced Bodymetrics Corp. (OTCBB:ZABC), a high technology sports watch manufacturer, announced today that it has been granted the exclusive U.S./Canadian license by JUGULAR Inc. to produce a line of JUGULAR branded extreme sports watches.

Advanced Bodymetrics Corp. has developed several proprietary technologies that accurately measure and display an athlete's heart rate, even during vigorous exercise, without the need of a chest strap transmitter or any other extraneous cuffs or clips. Future watches from ZABC may also include blood pressure, body fat, lactic acid and other non-invasive forms of blood analysis.

JUGULAR Inc., an extreme sports brand of apparel and equipment based in Huntington Beach, Calif., has received extensive industry acclaim since its debut at the 1998 International Licensing Show in New York. JUGULAR has been featured worldwide in "Entrepreneur," "License" and "Sportswear International" Magazines, as well as television appearances on CNN Show Biz Today and ABC News. JUGULAR endorsed extreme sports athletes have been prominently featured on ESPN2 and will be competing at the upcoming X-Games and Gravity Games in the street luge and men's water-ski jump events, among others.

John Riddle, founder and chief executive officer of Advanced Bodymetrics Corp. indicated that, "We are very enthusiastic about this license. Our alliance with JUGULAR will give us access to the rapidly expanding, multi-billion dollar extreme market. Given that many of our products monitor an athlete's vital signs, the JUGULAR brand is especially fitting. Recent industry data suggests that consumers between the ages of 10-19 spent $92 billion in '97 and they can benefit from our products. The JUGULAR brand represents more than just sports, it's a cutting edge lifestyle, an essential element to reach the 12-24 age group as well. We are preparing for an early Summer '99 launch of the unique JUGULAR line of sports watches. These watches, designed by ABC scientists, some of whom took part in the Space Shuttle program for the U.S. Govt., will be built to withstand the utmost extreme treatment that is encountered by the most intense and thrill-seeking athletes around."

Michael Lajtay, founder and CEO of JUGULAR Inc. stated, "All of us at JUGULAR, including our nationally ranked athletes, are absolutely stoked about our alliance with Advanced Bodymetrics Corp. John Riddle and his team are true scientists and take their craft very seriously, using technology to cater to the most disciplined and passionate athletes in virtually every sport imaginable."

Carla Masters of Drew Pearson Marketing, JUGULAR'S headwear licensee in Dallas, Texas, said, "No one knows the extreme sports market better than JUGULAR; the brand expresses what makes these athletes and consumers tick. We look forward to participating in cross-promotional campaigns with Advanced Bodymetrics Corporation as they bring the JUGULAR Line to market."

Drew Pearson Marketing Inc. also supplies a complete line of licensed headwear for Walt Disney, ESPN's X Games, the NFL, NBA, NHL, MLB, NASCAR, Warner Bros. and LUCASFILM-STAR WARS to retailers throughout the United States and abroad.

Safe Harbor Disclosure

This Press Release contains or incorporates by reference "forward-looking statements," including certain information with respect to plans and strategies of Advanced Bodymetrics Corp. For this purpose, any statements contained herein or incorporated herein by reference that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the forgoing, the words "believe(s)," "anticipate(s)," "plan(s)," "expect(s)" and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause actual events or actual results of Advanced Bodymetrics Corp. to differ materially from these indicated by such forward-looking statements.