Advance Media Group Announces Association With First Rites.

Business Editors

PHILADELPHIA--(BUSINESS WIRE)--Jan. 25, 2000

Unique Independent Film Program Recently Launched

in HOLLYWOOD VIDEO Stores

ADVANCE MEDIA GROUP announces a new promotional partnership with First Rites.

This partnership will focus on ADVANCE MEDIA GROUP'S increasing interest in promoting independent films to the college market through their national publication, Collegiate Monthly 101 and their website, www.cm101.com.

First Rites, the first film festival you can take home with you, is available only at HOLLYWOOD VIDEO where the first ten independent films have been in release since January 11th. Currently, these films are available in half of the HOLLYWOOD VIDEO stores throughout the country. The First Rites program was created by the Australian entertainment company, TRIBE and the LA-based, THE ASYLUM to promote independent films by first time directors.

Collegiate Monthly 101 will feature these film directors each month in a roundtable forum, where they will discuss the process, trials, and tribulations of making their individual films and independent filmmaking in general. The first roundtable interview will appear in the February issue of Collegiate Monthly 101. These interviews with all of the directors and the movie reviews can also be read at www.cm101.com.

&uot;Right now, there is an explosion within the independent film industry, but there is not enough marketing,&uot; said Vance Diezel, CEO of ADVANCE MEDIA GROUP. &uot;We have an opportunity to bring the talent, vision and pure entertainment of these films to the college market in Collegiate Monthly 101 and we know that this will help each film to be more widely recognized and successful.&uot;

Also, adding to the marketing power is the enormous support HOLLYWOOD VIDEO is demonstrating for the program, which allows for more mainstream awareness of First Rites and independent films. HOLLYWOOD VIDEO is showcasing these independent films in more than 750 of their video stores throughout the country.

Collegiate Monthly 101 is one of the national publications produced and distributed by ADVANCE MEDIA GROUP. It is designed for the college community and can be found on and around campuses in 37 cities across the United States. It's current circulation tops 1,000,000 with more than 869 schools included in the distribution.

TRIBE is a multi-faceted entertainment company based in Sydney, Australia that develops and distributes unique, cutting edge properties in film, video, television, music and interactive software partnered with a substantial on-line presence.

THE ASYLUM was founded in 1998 by former Village Roadshow Pictures executives Sherri Strain and David Rimawi, and award winning filmmaker David Michael Latt to produce and distribute films for the MTV generation - young, hip, and stylish.

HOLLYWOOD ENTERTAINMENT CORPORATION owns and operates HOLLYWOOD VIDEO retail stores, the second largest video store chain in the United States and www.reel.com, the leading web-based movie store. HOLLYWOOD VIDEO superstores average approximately 7,000 square feet and typically carry more than 12,000 videocassettes. HOLLYWOOD VIDEO is one of the fastest growing retailers in the world.

ADVANCE MEDIA GROUP is a privately held corporation specializing in media and marketing services. The internet division, in addition to www.wheretomall.com, also includes an interactive community based site, www.cm101.com and a wire service, www.collegiatenewswire.com.

ADVANCE MEDIA GROUP also publishes and distributes Entertainment 101, the CM101 Interactive DVD and has plans to debut a new high school paper this year.