Advance Internet Selects Reprise Media to Tap into Emerging Local Search Market; Company Behind the Web's Top Local Destinations Will Harness Reprise Media's Proven Expertise to Drive Traffic to 10 Online Sites.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Reprise Media This article has multiple issues: * Its notability is in question. If notability cannot be established, this article may be listed for deletion. * Its tone or style may not be appropriate for Wikipedia. , a full-service Search Engine Marketing firm, was selected by Advance Internet to deploy an integrated and strategic search engine marketing (SEM) campaign. This initiative will help increase visibility and drive traffic to Advance Internet's network of local Web sites, including NJ.com, cleveland.com, OregonLive.com and NOLA.com, by targeting current consumers and prospects with tailored ads based on their geographic location. "Reprise Media truly understands how search marketing supports our marketing and sales goals," explains Peter Weinberger, president of Advance Internet. "Advance Internet's Web sites are the top local online news and information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. in the markets they serve Reprise re·prise n. 1. Music a. A repetition of a phrase or verse. b. A return to an original theme. 2. A recurrence or resumption of an action. tr.v. Media's approach to search campaign management, from expansive keyword list development to customization of our listing copy, ensures that we are continuously reaching new consumers, growing our audience and driving results for our advertisers." The Reprise Process - a holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine , highly scalable campaign development and management methodology - was employed to create a fully integrated search campaign that draws on elements of Advance Internet's multimedia marketing efforts. "With the Reprise Process, we can take both a focused and forward-thinking approach to the construction and management of our client's search campaigns. This methodology allows us to incorporate the latest search techniques to meet the needs of our clients," states Joshua Stylman, managing partner of Reprise Media. "This kind of flexibility and scalability is evidenced in Advance Internet's campaign, which takes advantage of local search to increase traffic for each of its individual Web sites." About Advance Internet Advance Internet (www.advance.net) is a leading creator of local news and information web sites, created in alliance with over 30 newspapers owned and operated by Advance Publications Inc. Our local web sites, including al.com; cleveland.com; MassLive.com; MLive.com; NJ.com; NOLA.com; OregonLive.com; PennLive.com; SILive.com; Syracuse.com and two specialty web sites, gulflive.com and MardiGras.com, provide consumers with information that is relevant to their day-to-day lives. From breaking news to local sports, travel destinations to weather, dining and bar guides to health and fitness, our web sites are the #1 local online destinations for news, information, jobs, autos, real estate and much more. We offer advertisers the opportunity to be part of an active, dynamic online marketplace. About Reprise Media Reprise Media helps companies significantly and profitably grow their businesses through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has delivered the value of search to a large and growing client roster, including companies such as People PC, Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. , and Capital One. SearchViews, Reprise Media's Search Engine Marketing blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. , provides a destination for marketers to find the latest news and commentary on Search Engine Marketing. Reprise Media is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at www.reprisemedia.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion