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Advance Auto Parts Brings Car Care Know-How and Travel Information to Mobile Phones; Vehicle Maintenance Reminders and Other Features Available Nationally.


ROANOKE, Va. -- A new nationwide feature on mobile phones means drivers no longer have to stop and ask for directions or try to remember when their vehicle is due for an oil change.

Travel and vehicle-repair information, including maintenance reminders, now are available on web-enabled mobile phones on the Sprint, Nextel, and Cingular networks following the launch of Auto Know-How by Advance Auto Parts Founded in 1932, Advance Auto Parts (NYSE: AAP), headquartered in Roanoke, Virginia, is the second-largest retailer of automotive replacement parts and accessories in the United States. AAP had 2005 sales of approx. $4. , (NYSE NYSE

See: New York Stock Exchange
:AAP AAP - Association of American Publishers ) a leading automotive aftermarket Aftermarket

See: Secondary market.


aftermarket

See secondary market.
 retailer of parts, batteries, accessories and maintenance items. Additional wireless carriers are scheduled to offer the service nationally later this year.

The new program features six automotive/travel information categories ranging from essential vehicle maintenance, to trip planning. Users can even program their mobile device to cue them for vehicle maintenance such as an oil change every 90 days if they'd like. Auto Know-How by Advance Auto Parts requires a web-enabled device, and users sign up for the service via the menu option that shows programs available for download.

"Consumers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 every advantage when it comes to vehicle maintenance these days, and they desire to take good care of their vehicles," said Bryan Gregory Bryan Gregory (February 20 1954 – January 10 2001) was a founding member of and guitarist for The Cramps. Bryan Gregory met Cramps member Poison Ivy at a mutual job they shared at a record store in NYC. , Advance Auto Parts' director of consumer education. "This is a tool that will help them do both. The six categories include vehicle 'Know How' articles, a business locator, trip directions, weather reports, an Advance Auto Parts Store locator, and vehicle maintenance reminders. By entering the date on which vehicle service was last performed, drivers can set intervals to remind them to perform basic maintenance items, such as an oil change every 90 days. When that service interval is reached, users receive a text message reminding them what service is due."

The mobile application's 'Know-How' section features numerous articles that give detailed instructions on everything from how to change a flat tire, to jumpstarting a dead battery, to preparing a vehicle for winter. The business locator shows the location of the nearest gas station, tow-truck service, restaurant, or hotel based on the zip code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 the user enters. Destination directions, as well as a local weather forecast, also function from the zip code information provided.

The mobile phone application is the first of its kind in the automotive category, and is available for a monthly fee of $2.99, appearing as a charge on users' phone bills. Once downloaded, the library of automotive repair information is stored on users' cell phones, not on the Internet, a benefit because information is retrieved faster and viewing it doesn't count against monthly minutes.

Advance Auto Parts teamed up with San Francisco-based mFoundry, a leading mobile publisher and platform provider, and Sprint to develop and provide the new service.

"This application puts a powerful tool in people's hands when they need it most - whether they are driving or outside working on their cars," said Drew Sievers, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  & co-founder of mFoundry. "By going mobile, Advance Auto Parts can build an even stronger connection with its customers and fit into their active lifestyles. Our mWorks platform makes it easy for companies to deliver useful content and services to mobile devices."

Advance also recently announced another mobile service that makes the company's free, instructional car-care video clinics available from AdvanceAutoParts.com and Apple's iTunes.com for downloading to Apple video iPods. The 20-plus video clinics show do-it-yourselfers (DIYers) how to perform a variety of maintenance procedures, from replacing brake pads, to changing oil or installing shocks and struts A framework for writing Web-based applications in Java that supports the Model-View-Controller (MVC) architecture. Struts is deployed as JSP pages using special tags from the Struts tag library, which includes routines for building forms, HTML rendering, storing and retrieving data and .

About Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts is the second-largest retailer of automotive parts, accessories, batteries and maintenance items in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  based on sales and store count. As of April 22, 2006, the company had 2,927 stores in 40 states, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla.  and the Virgin Islands. The company serves both the do-it-yourself and professional installer markets. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts and accessories can be found on the Company's web site at www.AdvanceAutoParts.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 2006
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