Advance Auto Parts Announces Decision Not to Renew Partnership With NHRA Funny Car Driver Cruz Pedregon for 2010.ROANOKE, Va. -- Advance Auto Parts Founded in 1932, Advance Auto Parts (NYSE: AAP), headquartered in Roanoke, Virginia, is the second-largest retailer of automotive replacement parts and accessories in the United States. AAP had 2005 sales of approx. $4. , Inc., (NYSE NYSE See: New York Stock Exchange : AAP AAP - Association of American Publishers ), a leading automotive aftermarket retailer of parts, batteries, accessories and maintenance items, announced today that the Company will not renew its partnership with NHRA NHRA National Hot Rod Association NHRA Northland Human Resource Association NHRA National Human Resources Association NHRA Nursing Home Reform Act NHRA National Hospice Regatta Alliance NHRA National Heritage Resources Act (South Africa) Funny Car Driver Cruz Pedregon for 2010. Advance's contract with the Cruz Pedregon team will end on December 31, 2009. As Advance continues to grow, the Company is actively researching its customer-facing marketing to ensure these investments are better integrated with and effectively support the Company's four key strategies - Commercial Acceleration, DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. Transformation, Availability Excellence and Superior Experience. The marketing programs for both DIY and Commercial customers are a critical part of Advance's ability to continue to reach target customers. In the past year, the Company has made a number of changes to its marketing programs to reach customers more directly and will continue to research more efficient ways to target both DIY and Commercial customers. "As we have previously announced, our marketing and advertising efforts will continue to be primarily focused on building our DIY business with traffic-driving programs and supporting the growth of our Commercial business," said Greg Johnson, Senior Vice President, General Manager - DIY and Chief Marketing Officer. "Cruz has been a strong partner and loyal brand representative of Advance Auto Parts. We will continue to promote and support Cruz Pedregon and his team through the end of the 2009 NHRA season. After this season, we will continue to support Cruz and the team as fans." "Advance has been a tremendous partner. I have truly enjoyed our relationship and the opportunity to represent Advance Auto Parts," said Pedregon. "We're passionate about the sport of NHRA drag racing drag racing Form of motor racing in which two contestants race side by side from a standing start over a straight quarter-mile strip of pavement. Winners go on to compete against others in their class until only one is left undefeated. and are moving forward with the search for a replacement sponsor so that we can field an NHRA team in 2010." About Advance Auto Parts Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , serves both the do-it-yourself and professional installer markets. As of July 18, 2009, the Company operated 3,407 stores in 39 states, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , and the Virgin Islands. Additional information about the Company, employment opportunities, customer services and online shopping for parts and accessories can be found on the Company's website at www.AdvanceAutoParts.com. |
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