AdvanSys Teams With Spectrum to Accelerate European Expansion; Spectrum Provides AdvanSys with Expanded UK and Ireland Sales, Marketing and Training Support.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--May 4, 1999-- Advanced System Products, Inc. (AdvanSys) the company advancing connectivity solutions for the office, home and enterprise, today announced it is partnering with Spectrum of Bicester, England to further expand its marketing, sales and training efforts in the UK and Irish markets. Spectrum's role will be to maximize and extend AdvanSys' sales efforts, while motivating the distribution network, and stimulating market awareness and demand for AdvanSys products. "AdvanSys is delighted to announce this latest relationship with Spectrum as a marketing and sales partner. The connectivity market is continuing to explode. AdvanSys sales have grown 100% annually along with European PC sales, which sparked the recent creation of the new AdvanSys European Operations, AdvanSys Europe GmbH. "Our relationship with Spectrum will allow AdvanSys to continue it's rapid growth in the UK and Ireland and provide this market with the highest performing connectivity solutions they require," stated Chet Brown, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdvanSys. "This working arrangement accelerates AdvanSys' goal of continuing to contribute to the growth and momentum of the UK and Irish computer and consumer electronics markets, while localizing operations and further developing key local distributors to further enhance AdvanSys' role as a major player in the European connectivity market." Spectrum, with its extensive sales force and six strategically located offices in the UK and Ireland will be able to quickly bring the AdvanSys products to the eager connectivity distribution market in its regions. "Spectrum works closely with our Distribution Partners to develop an intimate knowledge of their needs and foster long standing, successful relationships with key OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and accounts. Our relationships will allow Spectrum to maximize the visibility of the AdvanSys product line in the UK and Ireland," stated Nigel Watts, president of Spectrum. "Working together we can provide our customers with high performance connectivity solutions and the ability to offer them at a competitive price." About Spectrum Spectrum is an independent sales and marketing organization covering the UK & Ireland. Spectrum was established in 1994 with the specific purpose of managing the market creation and sales of the manufacturers. Spectrum's role involves managing, training, promoting and motivating our Distribution Network. About AdvanSys Advanced System Products, Inc. (AdvanSys) designs, manufactures and markets high performance connectivity solutions including host adapters Also called a "controller" or "host bus adapter," it is a device that connects one or more peripheral units to a computer. It is typically an expansion card that plugs into the bus. IDE and SCSI are examples of peripheral interfaces that call their controllers host adapters. See host. , software and integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. . At the heart of its connectivity products are the company's cost-effective, high performance application specific RISC processors RISC processor [Reduced Instruction Set Computer], computer arithmetic-logic unit that uses a minimal instruction set, emphasizing the instructions used most often and optimizing them for the fastest possible execution. . The processors optimize computer system performance by reducing and/or eliminating CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. cycles otherwise employed in data transfers between system memory and internal and external devices, including disk drives and removable cartridge removable cartridge n. A hard disk that has a self-contained casing, can be removed from the drive, and has greater storage capacity than floppy disks. drives, CD, CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast. drives, scanners, printers and other peripherals. The Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern based company sells its high performance connectivity products worldwide to resellers, system and PC integrators, and original equipment manufacturers. Visit AdvanSys at http://www.AdvanSys.com AdvanSys, the company advancing connectivity for the office, home and enterprise. |
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