AdvanSys Issues "Channel Challenge;" VAR Direct Program Brings Aggressive Pricing and Leading-Edge Reseller Support to the High-Performance SCSI Host Adapter Market.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Nov. 12, 1996--Advanced System Products, Inc. (AdvanSys), a leading manufacturer of SCSI SCSI in full Small Computer System Interface Once common standard for connecting peripheral devices (disks, modems, printers, etc.) to small and medium-sized computers. SCSI has given way to faster standards, such as Firewire and USB. (Small Computer System Interface) host adapters, today announced the VAR Direct program, created to deliver the company's highly compatible, high-performance SCSI solutions to resellers at market-leading low prices. AdvanSys will offer VAR Direct to channel partners effective immediately, and resellers can enroll online at www.AdvanSys.com or by contacting AdvanSys at 800/883-1099. VAR Direct provides Value Added Resellers (VARs), systems integrators and other reselling organizations a variety of services, including increased margins on resale product purchases, immediate shipment to stock and free around-the- clock technical support. AdvanSys will also offer marketing support in the form of co-op marketing development funds for qualified resellers, as well as corporate and end user referrals to key resellers. "We believe that the artificially high prices being commanded by other SCSI vendors should be eliminated," said George Moore George Moore may refer to:
By selling direct to VARs, AdvanSys will provide its highly successful products at prices substantially below current street prices for SCSI host adapters. The AdvanSys SCSI solution has already been endorsed by a number of leading OEMs, including Yamaha, Philips Electronics and Iomega. "In effect, we're leveraging our success with OEMs into our newly created VAR Direct program," Moore continued. "This type of program, with its aggressive pricing, has been long overdue in the SCSI market." About AdvanSys Advanced Systems Products, Inc., is a Silicon Valley-based company that designs and markets host adapters, software and SCSI (Small Computer System Interface) integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. that increase the performance of computer peripherals. AdvanSCSI products are designed for Apple Macintosh Apple Macintosh - Macintosh , Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. and IBM PC compatible IBM PC compatible computers are those generally similar to the original IBM PC, XT, and AT. Such computers used to be referred to as PC clones, or IBM clones since they almost exactly duplicated all the significant features of the PC, XT, or AT internal design, personal computers, as well as UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). workstations and network file servers. AdvanSys products are fully compatible with the Plug and Play standard and run under DOS, Microsoft Windows, Windows NT, Windows 95, Novell NetWare, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) OS/2, Apple System 7.5.2 OS and a variety of UNIX operating systems. The company sells its products to resellers, system and PC integrators and original equipment manufacturers. Visit AdvanSys on the World Wide Web at http://www.AdvanSys.com. -0- Note to Editors: AdvanSCSI is a trademark of Advanced Systems Products, Inc., pending registration in the U.S. and other countries. All other trademarks and product names are registered to their respective companies. CONTACT: AdvanSys Betsy Kerby, 408/383-5709 or The Weber Group Bill Freed, 415/463-8608 |
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