AdvaMed Taps Bard CEO Longfield to Serve as Board Chair.Health/Medical Writers PALM SPRINGS, Calif.--(BW HealthWire)--March 23, 2001 C. R. Bard C. R. Bard, Inc. (NYSE: BCR) is one of the large S&P 500 companies of the United States, a surgical specialties and hospital medical device manufacturer in Murray Hill, New Jersey. It is named after its founder, who sold the company within only a few years of its founding. , Inc. (NYSE NYSE See: New York Stock Exchange :BCR BCR B Cell Receptor BCR Business Communications Review (magazine) BCR Banca Comerciala Romana (Romanian bank) BCR Breakpoint Cluster Region BCR Benefit/Cost Ratio BCR Bay City Rollers ) today announced that its Chairman and Chief Executive Officer, William H. Longfield has been elected to serve as chairman of the Advanced Medical Technology Association's (AdvaMed) Board of Directors. The one-year appointment is effective immediately. AdvaMed (formerly the Health Industry Manufacturers Association) is the world's largest trade association for innovators and manufacturers of medical devices, diagnostic products and medical information systems. AdvaMed members produce nearly 90 percent of the $68 billion of health care technology products consumed annually in the United States, and nearly 50 percent of $159 billion purchased around the world annually. Longfield succeeds John P. "Jack" Wareham of Beckman Coulter, Inc. "AdvaMed has made tremendous strides in improving patient access to medical technology over the past year," Longfield said. "In the coming year, our charge is to build upon our legislative and advocacy efforts to effectively challenge policies and perceptions that fail to see patient access to lifesaving, life-enhancing medical technologies as the key to improving the quality of health care and reducing overall costs." A member of the AdvaMed Board of Directors since 1993, Longfield most recently served as the Board's treasurer in the 2000-2001 term. He also is a member of the AdvaMed Foundation's Board of Directors and is a trustee of the AdvaMed Political Action Committee. Longfield joined Bard in 1989 as executive vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . He became president in September 1991 and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. in June 1994. Longfield sits on numerous company boards in the long-term care long-term care (LTC), n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders. , consumer health products, and mental health arenas, including Manor Care, Inc., West Pharmaceutical Services, Inc., and Horizon Health Corporation. He is also a trustee for the Health Care Institute of New Jersey, the Atlantic Health System, and Centenary College in New Jersey. C. R. Bard, Inc. (www.crbard.com), headquartered in Murray Hill, New Jersey
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