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Adult Swim to Expand Programming; Popular Network to Begin at 10:30 p.m. Monday-Thursday (ET, PT) on March 27; Online Content Gets a Boost.

ATLANTA -- Adult Swim, the late night sister service of Cartoon Network featuring edgy animated comedy and action/adventure programming, will add an additional half-hour of programming four nights per week, kicking off at 10:30 p.m. (ET, PT) Monday-Thursday beginning Monday, March 27. Adult Swim currently begins its programming at 11 p.m. (ET, PT) Monday-Thursday and Saturday and 10 p.m. (ET, PT) on Sundays.

The expansion of the on-air schedule coincides with a boost in content online at AdultSwim.com. Adult Swim Fix will begin operation as a 24/7 offering on Monday, March 27. Adult Swim Fix will stream full-length episodes of favorite original comedies and select anime series for viewing on high-speed Internet connections. Each week, seven episodes selected by Adult Swim's programming staff, will be posted online for on-demand viewing. Shows available for viewing will be refreshed weekly. Adult Swim Fix is an expansion of Adult Swim's Friday Night Fix, which began in September 2005 and currently offers seven episodes each week from 11 p.m.-6 a.m. (ET) on Fridays only.

Adult Swim will also begin offering promotional behind-the-scenes video podcasts via AdultSwim.com. Content will be regularly updated and will include footage of creators of hit shows like Robot Chicken, 12oz. Mouse and The Venture Bros. in addition to material shot at Adult Swim's Atlanta production studio, Williams Street.

Adult Swim continues to be among the most popular cable networks with young adult viewers. In fact, Adult Swim set an ad-supported basic cable record for delivery of men 18-34 and men 18-24 in February. Adult Swim regularly tops broadcast network competition among key young adults and young males. Its popular programming includes animated favorites like Family Guy, American Dad and Futurama; original comedy series including The Boondocks, Robot Chicken, Harvey Birdman, Attorney at Law and Aqua Teen Hunger Force; and action-adventure series like Fullmetal Alchemist, Samurai Champloo and InuYasha.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday overnights for a total of 43 hours per week. Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in more than 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
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Publication:Business Wire
Date:Mar 20, 2006
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