Adult Entertainment Infiltrates the Mainstream at the 2004 AVN Adult Entertainment Expo.

Entertainment Editors

2004 AVN Adult Entertainment Expo 

ENCINO, Calif.--(BUSINESS WIRE)--Nov. 10, 2003

World's Largest Adult Trade Show Demonstrates Influence

of Adult Industry on Popular Culture

When thousands of fans of adult entertainment converge at the AVN Adult Entertainment Expo in January, they will see the most famous stars of the adult industry and experience how the adult industry influences music, movies, television, video games, books and other elements of pop culture. The AVN Adult Entertainment Expo is being held Jan. 8-11, 2004, at the Sands Expo Center in Las Vegas, Nevada. The AVN Adult Entertainment Expo is sponsored overall by Adult Video News (AVN) and is presented by Home Entertainment Events (HEE).

"The increased exposure of adult stars in mainstream media has created an environment where adult entertainment has become part of the popular culture," said Paul Fishbein, publisher of Adult Video News. "The media has discovered the glamorous stars of the industry, and the stars have in turn migrated to entertainment streams such as cable and network television, the smash video game hit `Grand Theft Auto: Vice City,' and rap music phenomenon Eminen's `Superman' music video."

"The AVN Adult Entertainment Expo not only highlights the economic strength of the industry but also the strong connections that fans have to their favorite adult stars and products," said Carrie Dieterich, spokesperson for HEE. "Adult entertainment contributes to the lifestyles of many of the fans out there."

Industry and fan attendance continues to be a driving factor behind the success of the AVN Adult Entertainment Expo. More than 8,000 industry professionals and more than 15,000 fans attended the 2003 Expo, besting attendance records set the previous year.

The AVN Adult Entertainment Expo returns for the fifth consecutive year to the entertainment capital of the world, Las Vegas, Nevada, to present a unique tradeshow experience. The largest event of its kind in the world, the AVN Adult Entertainment Expo showcases the most comprehensive collection of adult talent, exhibitors and product, which attracts buyers and fans from around the world. More than 200 companies have committed to the show, including Adam & Eve Productions, Anabolic Video Productions, Inc., Digital Playground, Inc., Elegant Angel Video Productions, Evil Angel Video, Hustler Video, Jill Kelly Productions, Metro Interactive LLC, New Sensations, Penthouse International, Pleasure Productions, Private Media Group, VCA Pictures, Vivid Video, and Wicked Pictures.

Exhibits at the AVN Adult Entertainment Expo will be open Thursday, Jan. 8, from 11 a.m. to 7 p.m.; Friday, Jan. 9, from 10 a.m. to 6 p.m.; Saturday, Jan. 10, from 10 a.m. to 5 p.m.; and Sunday, Jan. 11, from 10 a.m. to 4 p.m. The show is open to trade only until 2 p.m. on Thursday and Friday and until noon on Saturday.

Prior to Dec. 16, 2003, trade registration for the AVN Adult Entertainment Expo will cost $40 for VSDA members and $60 for non-members. Following the Dec. 16 deadline, trade registration will cost $60 for VSDA members and $80 for non-members. Trade registration may be completed online at http://www.adult-expo.com or over the phone at 888-421-1107, 8 a.m.-7 p.m. CST, Monday-Friday.

Fans who wish to attend may purchase one-day tickets at the cost of $40 online at http://www.ticketweb.com or by calling 866-468-3399. Tickets are also available at the door in limited quantities.

The AVN Adult Entertainment Expo sets the stage for the 21st annual renowned AVN Awards Show, which will be held at the Venetian Hotel, just adjacent to the Sands Expo Center, on Saturday, Jan. 10. The annual AVN Awards Show is the premier gala of adult video and recognizes titles, individuals and companies for contributions to and excellence in the industry. (Please note that a separate ticket is required for admission to the AVN Awards Show. For ticket information, go to http://www.AVNawards.com.)

The AVN Adult Entertainment Expo is open to qualified working members of the press. Completion of the press registration form is required of all individuals who wish to obtain press passes. To obtain a press registration form, go to http://www.adult-expo.com or contact Andrew Mun, VSDA Manager of Public Affairs at 818-385-1500, ext. 244, or via e-mail at [e-mail].

Companies interested in exhibiting may contact Home Entertainment Event's Janet Gibson at [e-mail] or by calling 800-854-3112, ext. 682.