Adtron Introduces New Low-Cost Card Reader/Writer for SanDisk's Ultra-Small CompactFlash Storage Cards; Consumer-Friendly Connectivity Solution Aimed at Users of Digital Cameras, Handheld Computers and Digital Audio Recorders.SUNNYVALE, Calif.--(BUSINESS WIRE)--Sept. 12, 1996--SanDisk Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SNDK) announced today that the new Accent-CF Reader/Writer from Adtron Corp. has been introduced to give consumers a quick and easy way to move images, data and audio captured on CompactFlash (CF) storage cards to their PCs. Rugged, solid-state CompactFlash cards, which were developed by SanDisk, weigh a half ounce, are the size of a matchbook and have become the de facto [Latin, In fact.] In fact, in deed, actually. This phrase is used to characterize an officer, a government, a past action, or a state of affairs that must be accepted for all practical purposes, but is illegal or illegitimate. global standard for small, removable storage devices. Adtron's new high performance reader/writer has a slot for CF cards, is about the size of a computer mouse and operates similar to a floppy disk drive floppy disk drive - disk drive . The unit connects to a PC's printer port and can be attached to the side of a PC or sit next to the monitor on a desktop. Fully compatible with PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. standards, the reader/writer is targeted primarily at users of digital cameras, digital audio recorders and handheld computers that use CompactFlash cards for storing images, data or audio. Adtron president Alan Fitzgerald For the Australian writer, satirist and journalist, see: Alan Fitzgerald (satirist) Alan Fitzgerald, U.S. musician (both a bassist and a keyboardist), was a member of several U.S. bands. said, "We developed the Accent-CF Reader/Writer for CompactFlash after talking with Kodak, Canon, Hewlett Packard and other leading camera and mobile computer manufacturers. It became clear that the market for CompactFlash cards is growing rapidly and will be huge. CF is going to become an indispensable product for many people, and our reader/writer is the tool they need for connectivity between their PCs and small electronic devices such as digital cameras and mobile computers." Nelson Chan, SanDisk's vice president of marketing, said, "Adtron's new reader/writer is very consumer friendly, and people who depend on CompactFlash cards for storage will find that the reader/writer is the perfect, low-cost connectivity solution. We expect that initially the hottest markets for CompactFlash and the Accent-CF will be digital cameras and PDAs. Many people will use the reader/writer to transfer images from cameras to their PCs." The Accent-CF has a two-piece design that provides a printer pass through connector allowing the computer to share the printer port with the Accent-CF card reader/writer and a printer. A small flexible cable connects the CompactFlash reader/writer to the printer port. The printer port connection supports SPP (1) (Scalable Parallel Processor) A multiprocessing computer that can be upgraded by adding more CPUs. (2) (Standard Parallel Port) The Centronics parallel port that was used on the first PCs. and ECP (Enhanced Capabilities Port) See IEEE 1284. 1. ECP - Engineering Change Proposal. 2. ECP - Enhanced Capabilities Port. 3. ECP - Extended Capabilities Port. 4. ECP - Extended Concurrent Prolog. modes and delivers high speed data transfers up to 250 Kbytes/sec. At this rate, data from a 4Mbyte (MB) CF card loads into the computer in less than 20 seconds, whereas traditional transfers through a serial port take about 15 minutes. Data from a 10MB CompactFlash card loads into the computer in 80 seconds compared with about 40 minutes to transfer the data to the computer through a serial port. The Accent-CF will be sold mainly through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and channels. OEM samples will be available this month and volume production will start in October. The Accent-CF has a suggested retail price of less than $100. When using the Accent-CF, data on a CF card is accessible through standard application programs such as Windows File Manager. Software shipped with the unit includes drivers for MS-DOS MS-DOS in full Microsoft Disk Operating System Operating system for personal computers. MS-DOS was based on DOS, developed in 1980 by Seattle Computer Products. Microsoft Corp. bought the rights to DOS in 1981, and released MS-DOS with IBM's PC that year. , Windows 3.x , Windows 95 and an automatic setup to simplify installation. Adtron Corp., based in Mesa, Ariz., designs, manufactures and markets a complete line of PC Card reader/writers for the computer marketplace. Other Adtron products include the SolidState Data Drive line of PC Card Drives which connect to the computer's SCSI SCSI in full Small Computer System Interface Once common standard for connecting peripheral devices (disks, modems, printers, etc.) to small and medium-sized computers. SCSI has given way to faster standards, such as Firewire and USB. bus, ISA bus, serial, printer and IDE bus ports. SanDisk Corp. designs, manufactures and markets industry-standard, solid-state data, image and audio storage products using proprietary, high density flash memory and controller technology. SanDisk has strategic alliances with Seagate Technology, Matsushita Electronic Corp., NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Corp. and LG Semicon. Seagate holds a 25 percent equity stake in SanDisk. The company is based in Sunnyvale. SanDisk's web site/home page address: http://www.sandisk.com Information about Adtron can be found on the Internet at www.adtron.com. -0- Note to Editors: CompactFlash and CF are trademarks of SanDisk Corp. CONTACT: SanDisk Corp. Nelson Chan, 408/542-0456 Bob Goligoski, 408/542-0463 |
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