AdtekMedia Inc.
Gas station patrons can now catch headlines See syndication format. while they pump fuel. In a new partnership, KTLA-TV (Channel 5) will provide 30-second videos of local, entertainment and business news along with static banners of sports, weather and news headlines. AdtekMedia Inc. will narrowcast To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast. the content on a screen hooked up to gas pumps. Besides news, the screens will show video and static banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. in 15- and 30-second spots. The program will reach 250 local gas stations by the end of the year.
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