Adsouth Partners, Inc. Appoints Charles Matza as Chief Executive Officer and Board Chairman to Lead Company in Next Phase of Growth; Company to Announce First Quarter 2006 Financial Results and Hold Conference Call on May 23, 2006.

BOCA RATON, Fla. -- Adsouth Partners, Inc. (OTCBB:ASPR), today announced that its Board of Directors has appointed Charles Matza as the Company's new Chief Executive Officer and Board Chairman. These appointments are effective immediately.

Mr. Matza, a practicing attorney, has 30 years of corporate, executive level operation and management experience in working with Fortune 100 companies throughout the world. During his career, Mr. Matza has developed and implemented complex corporate and legal strategies and has worked closely with C-level executives to restructure companies in order to improve day-to-day operations, manage growth and maximize profitability. In addition, Mr. Matza has extensive experience in mergers and acquisitions, SEC compliance and contract negotiations. Mr. Matza is a member in good standing of the New York State Bar and is admitted to practice in the U.S. District Court for the Southern District of New York as well.

Mr. Matza commented, "I am both privileged and honored to be appointed as CEO and Chairman of the Board of Directors of Adsouth during a period that holds so much potential for the Company. The Company's new integrated power generator subsidiary, Genco Power Solutions, is experiencing tremendous interest in its products and service even before the 2006 hurricane season approaches. I look forward to working with the team as we find ways to leverage our business model and create even greater shareholder value."

Mr. Matza earned his Doctor of Jurisprudence degree (JD) from Western New England College, School of Law, Springfield, MA.

Loren R. Haynes, a member of Adsouth's Board of Directors, stated, "We are very enthusiastic to have a person of Mr. Matza's caliber join our team. We believe Mr. Matza is the right executive at the right time to lead Adsouth from both a strategic and operational perspective. Mr. Matza has a long record of contributing to the success of a number of Fortune 100 companies and his strengths in legal, finance and management will provide valuable skills to position Adsouth for future growth and sustained profitability. We anticipate that the transition will be smooth and seamless."

Adsouth's former Chief Executive Officer John Cammarano resigned from the Company on May 1, 2006. Mr. Cammarano resigned to avoid a conflict related to Adsouth's pending sale of all of the assets of its retail distribution and product brands company AdSouth, Inc., as well as the brands, DermaFresh, E70, and Mitsu and the distribution rights to Simon Solutions to MFC Development Corp. (OTCBB:MFCD). During negotiations, Mr. Cammarano was approached by MFC to become a consultant to MFC at the close of the transaction. Due to Mr. Cammarano's experience with the consumer brands being sold and his extensive relationships with major retail outlets, MFC considers his continued participation with the brands vital to continued success.

Mr. Cammarano commented, "I am proud of our accomplishments as a team at Adsouth in growing this business. I have every confidence in Mr. Matza, the executive team, and all the wonderful and talented people that comprise Adsouth to take the Company to the next level. As a member of the Board of Directors I will continue to help Adsouth on its path to success and to maximize shareholders value."

First Quarter 2006 Financial Results Conference Call - May 23, 2006 at 11:00 a.m. ET

Adsouth will hold a conference call for investors on May 23, 2006, to discuss first quarter 2006 financial results. Investors who would like to participate on the conference call should call 1-888-562-3356 if calling within the United States or 1-973-582-2700 if calling internationally approximately 5 to 10 minutes prior to 11:00 a.m. or access the call via Adsouth's website at http://www.adsouthpartners.com.

There will be a playback available of the conference until May 31, 2006. To listen to the playback, please call 1-877-519-4471 within the United States or 1-973-341-3080 internationally. The pass code is 7399093 for the replay. The call is also being webcast by ViaVid Broadcasting and can be accessed at Adsouth's website at http://www.adsouthpartners.com. The webcast can also be accessed at ViaVid's website at http://www.viavid.net. The webcast may be accessed through June 23, 2006 on either site.

About Adsouth Partners, Inc.

Adsouth Partners is a vertically integrated direct response marketing company that generates revenues from the placement of advertising, the production of advertisements, creative advertising and public relations consulting services. Since mid 2004, it has expanded its activities as it obtained the rights to products that it markets and sells to retail outlets. Since December 2005, through a majority-owned subsidiary, Genco Power Solutions, Inc., the Company has been marketing integrated power generator systems to residential homeowners and commercial business throughout Florida. A complete list is available on our website at http://www.adsouthinc.com and a preview of the products offered is available at http://www.dermafresh.com

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Events that may arise could prevent the implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-K filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at http://www.sec.gov). The Company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.