Adsmart Teams with 1stUp.com to Support Free Access Offerings; Network Becomes Preferred Provider of Advertising to 1stUp.com's Free Internet Brands.SAN FRANCISCO--(BUSINESS WIRE)--Nov. 2, 1999-- 1stUp.com, a leading provider of ad-supported Internet access See how to access the Internet. solutions, and Adsmart, a leading advertising network of more than 375 branded web sites, today announced that Adsmart has become the preferred advertising network for 1stUp.com. Adsmart is a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI); CMGI announced a letter of agreement to acquire 1stUp.com on Sept. 30, 1999. On November 1, Adsmart began selling advertisements presented to users of the popular AltaVista FreeAccess service, now with more than 600,000 registered users. Under the agreement, Adsmart will also sell advertisements for future ad-supported Internet access services powered by 1stUp.com as they become available. Ads sold by Adsmart are viewable in the advertising window on the 1stUp.com navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. , a compact, movable guide to the Web that remains visible on users' computer screens for the duration of their free online sessions. "Adsmart, with its deep pool of 'blue chip' advertisers and the added leverage of AdForce's robust serving technology, offers a powerful vehicle to sell and deliver relevant advertisements to our users, strengthening 1stUp.com's ability to deliver the highest quality free Internet access available," said Charles Katz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 1stup.com. 1stUp.com and AltaVista launched AltaVista FreeAccess in August of this year, and similar free access offerings powered by 1stup.com are expected to launch soon. 1stUp.com's technology and business model enable partners like AltaVista to maximize advertising dollars and offer free access in a manner similar to the television broadcast model. "As an ad-supported model, 1stUp.com and other services like it represent a huge endorsement of the power and future of online advertising," said John Federman, CEO and Chairman of Adsmart. "With 1stUp.com's technology, we can extend our online sales expertise beyond our 375 brand sites and across the entire Internet." "The Adsmart relationship represents the first step towards vastly expanding the advertising and ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. infrastructure available to 1stUp.com's partners," added Katz. "Adsmart and our top-tier ISP partners constitute the base from which 1stUp.com will successfully launch a range of major free access partnerships in the coming weeks. We are laying the foundation to become the largest, most reliable free access provider in the world." About 1stUp.com 1stUp.com is the market leader in providing consumer-oriented businesses with ad-supported Internet access solutions. Working through the marketing and distribution channels of innovative companies, 1stUp.com provides patent-pending technology that enables its partners to offer branded, cost-effective Internet services to their customers. Aggregating the end-user bases of AltaVista and future partners, 1stup.com has the buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. of multiple brands and is able to pass along the benefits of optimal connectivity costs and advertising revenues to its partners. For more information, visit http://www.1stup.com. About Adsmart Adsmart, a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of CMGI, Inc., is an online advertising network comprised of more than 375 Web sites totaling 2.5 billion monthly impressions. Adsmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for Web publishers. Adsmart is headquartered in Andover, Mass., with more than 65 full-time salespeople in the six major advertising markets: New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Detroit, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Boston and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Corporate headquarters is located at 100 Brickstone Square, 5th Floor, Andover, MA 01810. Telephone: 888/559-8222. Fax: 978/684-3618. Additional information is available on the company's Web site http://www.adsmart.net. About CMGI With more than 50 companies, CMGI, Inc. (Nasdaq:CMGI) represents the largest, most diverse network of Internet companies in the world. This network includes both CMGI operating companies and a growing number of synergistic investments through its venture capital affiliate, (at)Ventures. CMGI leverages the technologies, content, and market reach of its extended family of companies to foster rapid growth and industry leadership across its network, and the larger Internet Economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . Microsoft, Intel, Sumitomo and Compaq hold minority positions in CMGI. CMGI's majority-owned operating companies include Engage Technologies (Nasdaq:ENGA), NaviSite (Nasdaq:NAVI), 1ClickBrands, Activerse, Adsmart, AltaVista, iCAST, Magnitude Network, MyWay.com, NaviNet, SalesLink and ZineZone. The company's (at)Ventures affiliates have ownership interests in Lycos, Inc. (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), Critical Path (Nasdaq:CPTH), Silknet (Nasdaq:SILK), Chemdex (Nasdaq:CMDX), Ancestry.com, Asimba.com, AuctionWatch.com, Aureate au·re·ate adj. 1. Of a golden color; gilded. 2. Inflated and pompous in style. [Middle English aureat, from Late Latin aure Media, blaxxun, BizBuyer.com, Boatscape.com, buyingedge.com, CarParts.com, CraftShop.com, eCircles.com, EXP.com, FindLaw, Furniture.com, HotLinks, INPHO/HomePriceCheck.com, Intelligent/Digital, KOZ.com, Mondera.com, MotherNature.com, NextMonet.com, NextPlanetOver.com, OneCore.com, ONElist, PlanetOutdoors.com, Productopia, Raging Bull, Speech Machines, ThingWorld.com, Vicinity, Virtual Ink, Visto, Vstore and WebCT. CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978/684-3600. Fax: 978/684-3814. Additional information is available on the company's Web site at http://www.cmgi.com. NOTE TO EDITORS: The "(at)" in the company name "(at)Ventures" should be replaced with the "at" sign. It was removed for transmission purposes only. |
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